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Research article

First published 2017-1

Examination of Restaurant Quality,Relationship Benefits,and Customer Reciprocity From the Perspective of Relationship Marketing Investments

Kisang Ryu, Jin-Soo Lee

Journal of Hospitality & Tourism Research

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Research article

First published 2021-5

The Reciprocal Role of Trust in Customer Value Co-Creation

Lenna V. Shulga, James A. Busser, Billy Bai [...]

Journal of Hospitality & Tourism Research

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Research article

First published 2012-12

Special Treatment as a Recruitment Tool: Issues of Consumer Resistance

Raphaëlle Butori, Virginie Pez

Recherche et Applications en Marketing (English Edition)

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Research article

First published 2011-7

Enough Is Enough! The Fine Line in Executing Multichannel Relational Communication

Andrea Godfrey, Kathleen Seiders, Glenn B. Voss

Journal of Marketing

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Research article

First published 2009-9

The Role of Customer Gratitude in Relationship Marketing

Robert W. Palmatier, Cheryl Burke Jarvis, Jennifer R. Bechkoff [...]

Journal of Marketing

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Research article

First published 2014-3

Gratitude versus Entitlement: A Dual Process Model of the Profitability Implications of Customer Prioritization

Hauke A. Wetzel, Maik Hammerschmidt, Alex R. Zablah

Journal of Marketing

Open access

Research article

First published 2022-5

In Focus: Effects of an Opportune Gift on Tipping

Frederic Hilkenmeier, Sascha Hoffmann

Journal of Hospitality & Tourism Research

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Research article

First published 2019-02-07

Service-innovation capability founded on knowledge from customers

Humaira Yasmeen, Ying Wang, Hashim Zameer [...]

Human Systems Management

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Research article

First published 2017-11

Compensation Revisited

Holger Roschk, Katja Gelbrich

Journal of Service Research

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Research article

First published 2007-02

When Customers Receive Support From Other Customers: Exploring the Influence of Intercustomer Social Support on Customer Voluntary Performance

Mark S. Rosenbaum, Carolyn A. Massiah

Journal of Service Research

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