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Articles (5)

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1-5 of 5 results for customer mindset metrics

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Select article: From Research to Action: Enhancing Net Promoter Score Utilization in Managerial Practice

Open access

Research article

First published 2024-5

From Research to Action: Enhancing Net Promoter Score Utilization in Managerial Practice

Sven Baehre

International Journal of Market Research

Select article: From Brand to Customer

Retricted access

Research article

First published 2016-5

From Brand to Customer

Ajit Rao

Journal of Creating Value

Select article: Improving Consumer Mindset Metrics and Shareholder Value through Social Media: The Different Roles of Owned and Earned Media

Retricted access

Research article

First published 2018-1

Improving Consumer Mindset Metrics and Shareholder Value through Social Media: The Different Roles of Owned and Earned Media

Anatoli Colicev, Ashwin Malshe, Koen Pauwels [...]

Journal of Marketing

Select article: Social Media's Impact on the Consumer Mindset: When to Use Which Sentiment Extraction Tool?

Open access

Research article

First published 2020-5

Social Media's Impact on the Consumer Mindset: When to Use Which Sentiment Extraction Tool?

Raoul V. Kübler, Anatoli Colicev, Koen H. Pauwels

Journal of Interactive Marketing

Select article: Assessing the Total Financial Performance Impact of Brand Equity with Limited Time-Series Data

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Research article

First published 2014-12

Assessing the Total Financial Performance Impact of Brand Equity with Limited Time-Series Data

Natalie Mizik

Journal of Marketing Research

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