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Articles (45)

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1-10 of 45 results for customer mindset

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Select article: Customer-centric Circles,the Self-directed Approach to Service and Mindset Changes

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Research article

First published 2017-5

Customer-centric Circles,the Self-directed Approach to Service and Mindset Changes

Gautam Mahajan

Journal of Creating Value

Select article: Human Connection: Uncharted Territory for Value Creation

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Research article

First published 2015-11

Human Connection: Uncharted Territory for Value Creation

Michelle Fairfield

Journal of Creating Value

Select article: Assessing the Total Financial Performance Impact of Brand Equity with Limited Time-Series Data

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Research article

First published 2014-12

Assessing the Total Financial Performance Impact of Brand Equity with Limited Time-Series Data

Natalie Mizik

Journal of Marketing Research

Select article: Instant Karma: How the Karmic-Investment Mindset Affects Customer Engagement With Corporate Charitable Giving Requests

Open access

Research article

First published 2024-5

Instant Karma: How the Karmic-Investment Mindset Affects Customer Engagement With Corporate Charitable Giving Requests

Joanne (Xunyue) Xue, Anna S. Mattila

Journal of Hospitality & Tourism Research

Select article: From Brand to Customer

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Research article

First published 2016-5

From Brand to Customer

Ajit Rao

Journal of Creating Value

Select article: Improving Consumer Mindset Metrics and Shareholder Value through Social Media: The Different Roles of Owned and Earned Media

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Research article

First published 2018-1

Improving Consumer Mindset Metrics and Shareholder Value through Social Media: The Different Roles of Owned and Earned Media

Anatoli Colicev, Ashwin Malshe, Koen Pauwels [...]

Journal of Marketing

Select article: The Leader’s Strategic Mindset: A Key Factor for AI Success

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Research article

First published 2023-03

The Leader’s Strategic Mindset: A Key Factor for AI Success

Pernille Rydén, Torsten Ringberg, Omar A. El Sawy

Management and Business Review

Select article: Customer-Centric Leadership: How to Manage Strategic Customers as Assets in B2B Markets

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Research article

First published 2013-5

Customer-Centric Leadership: How to Manage Strategic Customers as Assets in B2B Markets

Christoph Senn, Axel Thoma, George S. Yip

California Management Review

Select article: From Research to Action: Enhancing Net Promoter Score Utilization in Managerial Practice

Open access

Research article

First published 2024-5

From Research to Action: Enhancing Net Promoter Score Utilization in Managerial Practice

Sven Baehre

International Journal of Market Research

Select article: Customer Focus in the Liberalized Era of Marketing

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Research article

First published 2001-1

Customer Focus in the Liberalized Era of Marketing

Mohan Lal Agrawal

Management and Labour Studies

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