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1-3 of 3 results for customer mind-set metrics

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Select article: Mind-Set Metrics in Market Response Models: An Integrative Approach

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Research article

First published 2010-8

Mind-Set Metrics in Market Response Models: An Integrative Approach

Shuba Srinivasan, Marc Vanhuele, Koen Pauwels

Journal of Marketing Research

Select article: Social Media's Impact on the Consumer Mindset: When to Use Which Sentiment Extraction Tool?

Open access

Research article

First published 2020-5

Social Media's Impact on the Consumer Mindset: When to Use Which Sentiment Extraction Tool?

Raoul V. Kübler, Anatoli Colicev, Koen H. Pauwels

Journal of Interactive Marketing

Select article: To JM on Its 75th Anniversary

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Research article

First published 2011-7

To JM on Its 75th Anniversary

Ruth N. Bolton

Journal of Marketing

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