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Research article

First published 2017-2

Linking Customer Behaviors to Cash Flow Level and Volatility: Implications for Marketing Practices

Denish Shah, V. Kumar, Kihyun Hannah Kim [...]

Journal of Marketing Research

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Research article

First published 2005-10

Using a Customer-Level Marketing Strategy to Enhance Firm Performance: A Review of Theoretical and Empirical Evidence

V. Kumar, J. Andrew Petersen

Journal of the Academy of Marketing Science

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Research article

First published 2023-5

When a Robot Makes Your Dinner: A Comparative Analysis of Product Level and Customer Experience Between the U.S. and Chinese Robotic Restaurants

Emily Ma, Yafang Bao, Leijun Huang [...]

Cornell Hospitality Quarterly

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Research article

First published 2011-3

When Should the Customer Really be King? On the Optimum Level of Salesperson Customer Orientation in Sales Encounters

Christian Homburg, Michael Müller, Martin Klarmann

Journal of Marketing

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Research article

First published 2015-7

Types of Apparel Mass Customization and Levels of Modularity and Variety

Jung-ha Yang, Doris H. Kincade, Jessie H. Chen-Yu

Clothing and Textiles Research Journal

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Research article

First published 2020-2

Customer Engagement and its Outcomes: The Cross-Level Effect of Service Environment and Brand Equity

Juanjuan Ou, IpKin Anthony Wong, Catherine Prentice [...]

Journal of Hospitality & Tourism Research

Open access

Research article

First published 2025

Inverse Gini indexed averaging: A multi-leveled ensemble approach for skin lesion classification using attention-integrated customized ResNet variants

Anwar Hossain Efat, SM Mahedy Hasan, Md Palash Uddin [...]

DIGITAL HEALTH

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Research article

First published 1995-01

Rebates,Loans,and Customers' Choice of Appliance Efficiency Level: Combining Stated-and Revealed-Preference Data

Kenneth E. Train, Terry Atherton

The Energy Journal

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Research article

First published 2015-11

Impact of Customer Traffic and Service Process Outsourcing Levels on e‐Retailer Operational Performance

Olga Perdikaki, David Xiaosong Peng, Gregory R. Heim

Production and Operations Management

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Research article

First published 2023

Customer Perceptions of Firm Innovativeness and Market Performance: A Nation-Level,Longitudinal,Cross-Industry Examination

Timothy Keiningham, Lerzan Aksoy, Alexander Buoye [...]

Journal of Service Research

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