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1-10 of 449 results for customer identification

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Select article: Linking CSR and Customer Engagement: The Role of Customer-Brand Identification and Customer Satisfaction

Open access

Research article

First published 2021-7

Linking CSR and Customer Engagement: The Role of Customer-Brand Identification and Customer Satisfaction

James Agyei, Shaorong Sun, Emmanuel Kofi Penney [...]

Sage Open

Select article: Footprints in the Sands of Time: A Comparative Analysis of the Effectiveness of Customer Satisfaction and Customer–Company Identification over Time

Retricted access

Research article

First published 2014-11

Footprints in the Sands of Time: A Comparative Analysis of the Effectiveness of Customer Satisfaction and Customer–Company Identification over Time

Till Haumann, Benjamin Quaiser, Jan Wieseke [...]

Journal of Marketing

Select article: CSR Perception Type and Customer Extra-Role Behavior: The Mediating Mechanisms of Customer-Company Identification and Emotional Attachment

Open access

Research article

First published 2025-7

CSR Perception Type and Customer Extra-Role Behavior: The Mediating Mechanisms of Customer-Company Identification and Emotional Attachment

Tian Xia, Qiwang Zhang, Nan Zhang

Sage Open

Select article: The Analysis of Corporate Social Responsibility,Identification and Customer Orientation by Structural Equation Modelling and Artificial Intelligence

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Research article

First published 2022-9

The Analysis of Corporate Social Responsibility,Identification and Customer Orientation by Structural Equation Modelling and Artificial Intelligence

Seniz Ozhan, Erkan Ozhan, Gamze Yakar Pritchard

Vision: The Journal of Business Perspective

Select article: Do Employee Citizenship Behaviors Lead to Customer Citizenship Behaviors? The Roles of Dual Identification and Service Climate

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Research article

First published 2017-8

Do Employee Citizenship Behaviors Lead to Customer Citizenship Behaviors? The Roles of Dual Identification and Service Climate

Kimmy Wa Chan, Taeshik Gong, Ruixue Zhang [...]

Journal of Service Research

Select article: Assessing the Impact of Perceived Corporate Social Responsibility Activities on Customer Value: Examining the Role of Brand Attitude and Customer–Company Identification

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Research article

First published 2025-5

Assessing the Impact of Perceived Corporate Social Responsibility Activities on Customer Value: Examining the Role of Brand Attitude and Customer–Company Identification

Divya Sharma, Rakesh Kumar

Journal of Creating Value

Select article: Avatar Customization Predicts Subsequent Online Social Support and User Satisfaction via Avatar Identification

Retricted access

Research article

First published 2026-3

Avatar Customization Predicts Subsequent Online Social Support and User Satisfaction via Avatar Identification

Masanori Takano, Kenji Yokotani, Takahiro Kato [...]

Cyberpsychology,Behavior,and Social Networking

Select article: Customer Identification in the Healthcare Industry

Retricted access

Other

First published 2017-11

Customer Identification in the Healthcare Industry

Long Zhang, Yucheng Zhang, Hong Jiang [...]

International Journal of Market Research

Select article: Brand Management in the Era of Social Media: Social Visibility of Consumption and Customer Brand Identification

Retricted access

Research article

First published 2018-7

Brand Management in the Era of Social Media: Social Visibility of Consumption and Customer Brand Identification

Kevin Kam Fung So, Laurie Wu, Lina Xiong [...]

Journal of Travel Research

Select article: “Other Customer” Perception as Strategic Insight into Gen Z Consumer–Brand Identification and Purchase Behavior: A Mixed-Methods Approach

Retricted access

Research article

First published 2024

“Other Customer” Perception as Strategic Insight into Gen Z Consumer–Brand Identification and Purchase Behavior: A Mixed-Methods Approach

Anca Anton

American Behavioral Scientist

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