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1-10 of 762 results for customer experience management

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Select article: Designing a Customer Experience Management Course

Retricted access

Research article

First published 2020-8

Designing a Customer Experience Management Course

Richard R. Klink, Jason Q. Zhang, Gerard A. Athaide

Journal of Marketing Education

Select article: Influence of Customer Knowledge Management on Mobile Fitness Application Customer Value Cocreation Through Flow Experience and Customer Involvement

Open access

Research article

First published 2023-10

Influence of Customer Knowledge Management on Mobile Fitness Application Customer Value Cocreation Through Flow Experience and Customer Involvement

Chao Wang, Zhigang Wang

Sage Open

Select article: Building a High Customer Experience Management Organization: Toward Customer-Centricity

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Research article

First published 2020-12

Building a High Customer Experience Management Organization: Toward Customer-Centricity

Lamin B. Ceesay

Jindal Management Journal

Select article: A Better Way to Manage Customer Experience

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Research article

First published 2017-2

A Better Way to Manage Customer Experience

Stan Maklan, Paolo Antonetti, Steve Whitty

California Management Review

Select article: Co-constructing the service experience: Exploring the role of customer emotion management

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Other

First published 2011-6

Co-constructing the service experience: Exploring the role of customer emotion management

Gülnur Tumbat

Marketing Theory

Select article: How Do Firms Manage Their Long-term Customer Relationship? The Role of Customer Experience and Constructive Mechanism on Customer Commitment from Utilitarian and Hedonic Perspectives

Open access

Research article

First published 2025-1

How Do Firms Manage Their Long-term Customer Relationship? The Role of Customer Experience and Constructive Mechanism on Customer Commitment from Utilitarian and Hedonic Perspectives

Yajing Duan, Lingzhi Brian Fang

Sage Open

Select article: Understanding Customer Experience Throughout the Customer Journey

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Research article

First published 2016-11

Understanding Customer Experience Throughout the Customer Journey

Katherine N. Lemon, Peter C. Verhoef

Journal of Marketing

Select article: Customer experience,not brands will be on the iron throne

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Research article

First published 2020-1

Customer experience,not brands will be on the iron throne

Philipp “Phil” Klaus

International Journal of Market Research

Select article: The Impact of Other Customers on Customer Experiences

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Research article

First published 2013-2

The Impact of Other Customers on Customer Experiences

Li Miao, Anna S. Mattila

Journal of Hospitality & Tourism Research

Select article: Customer Experience Journeys: Loyalty Loops Versus Involvement Spirals

Open access

Research article

First published 2020-7

Customer Experience Journeys: Loyalty Loops Versus Involvement Spirals

Anton Siebert, Ahir Gopaldas, Andrew Lindridge [...]

Journal of Marketing

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