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Articles (255)

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1-10 of 255 results for customer engagement value

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Select article: Undervalued or Overvalued Customers: Capturing Total Customer Engagement Value

Retricted access

Research article

First published 2010-8

Undervalued or Overvalued Customers: Capturing Total Customer Engagement Value

V. Kumar, Lerzan Aksoy, Bas Donkers [...]

Journal of Service Research

Select article: The Role of Customer Engagement Behavior in Value Co-Creation

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Research article

First published 2014-8

The Role of Customer Engagement Behavior in Value Co-Creation

Elina Jaakkola, Matthew Alexander

Journal of Service Research

Select article: The Role of Perceived Risk in Engaging Customer and Employees for Value Creation in Services

Free access

Research article

First published 2024-2

The Role of Perceived Risk in Engaging Customer and Employees for Value Creation in Services

Ritu Srivastava, Diptiman Banerji, Priyanka Nema [...]

Vision: The Journal of Business Perspective

Select article: The Customer Engagement/Value Interface: An Exploratory Investigation

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Research article

First published 2013-2

The Customer Engagement/Value Interface: An Exploratory Investigation

Linda D. Hollebeek

Australasian Marketing Journal

Select article: Customer Nontransactional Value Cocreation in an Online Hotel Brand Community: Driving Motivation,Engagement Behavior,and Value Beneficiary

Open access

Research article

First published 2022-5

Customer Nontransactional Value Cocreation in an Online Hotel Brand Community: Driving Motivation,Engagement Behavior,and Value Beneficiary

Hakseung Shin, Richard R. Perdue

Journal of Travel Research

Select article: Customer Digital Engagement and Lifetime Value: An Empirical Study of Telecom Services in India

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Research article

First published 2021-12

Customer Digital Engagement and Lifetime Value: An Empirical Study of Telecom Services in India

Hitesh Sood, Rajendra Prasad Sharma

FIIB Business Review

Select article: Using Machine Learning To Cocreate Value Through Dynamic Customer Engagement In A Brand Loyalty Program

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Research article

First published 2019-1

Using Machine Learning To Cocreate Value Through Dynamic Customer Engagement In A Brand Loyalty Program

Ajay Aluri, Bradley S. Price, Nancy H. McIntyre

Journal of Hospitality & Tourism Research

Select article: Transforming Customer Experience Through Social Media Marketing and Gamification: A Pathway to Engagement and Value Co-creation

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Research article

First published 2026

Transforming Customer Experience Through Social Media Marketing and Gamification: A Pathway to Engagement and Value Co-creation

Shubhi Changani, Rakesh Kumar

Global Business Review

Select article: First-Time versus Repeat Tourism Customer Engagement,Experience,and Value Cocreation: An Empirical Investigation

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Research article

First published 2022-3

First-Time versus Repeat Tourism Customer Engagement,Experience,and Value Cocreation: An Empirical Investigation

Raouf Ahmad Rather, Linda D. Hollebeek, S. Mostafa Rasoolimanesh

Journal of Travel Research

Select article: Developing a Multi-Dimensional Measure of Hotel Brand Customers’ Online Engagement Behaviors to Capture Non-Transactional Value

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Research article

First published 2023-3

Developing a Multi-Dimensional Measure of Hotel Brand Customers’ Online Engagement Behaviors to Capture Non-Transactional Value

Hakseung Shin, Richard R. Perdue

Journal of Travel Research

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