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Articles (218)

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1-10 of 218 results for customer engagement behavior

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Select article: Managing Engagement Behaviors in a Network of Customers and Stakeholders

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Research article

First published 2014-2

Managing Engagement Behaviors in a Network of Customers and Stakeholders

Katrien Verleye, Paul Gemmel, Deva Rangarajan

Journal of Service Research

Select article: Examining Customer Motivation and Its Impact on Customer Engagement Behavior in Social Media: The Mediating Effect of Brand Experience

Open access

Research article

First published 2021-10

Examining Customer Motivation and Its Impact on Customer Engagement Behavior in Social Media: The Mediating Effect of Brand Experience

Xi Chen, Chunlan Jiao, Ran Ji [...]

Sage Open

Select article: The Interaction Effect of Service Robot Affordances and Contexts on Customer Engagement Behaviors

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Research article

First published 2025

The Interaction Effect of Service Robot Affordances and Contexts on Customer Engagement Behaviors

Minglong Li, Xiaoyang Sun, Yi Xiong

Journal of Travel Research

Select article: Customer Nontransactional Value Cocreation in an Online Hotel Brand Community: Driving Motivation,Engagement Behavior,and Value Beneficiary

Open access

Research article

First published 2022-5

Customer Nontransactional Value Cocreation in an Online Hotel Brand Community: Driving Motivation,Engagement Behavior,and Value Beneficiary

Hakseung Shin, Richard R. Perdue

Journal of Travel Research

Select article: Developing a Multi-Dimensional Measure of Hotel Brand Customers’ Online Engagement Behaviors to Capture Non-Transactional Value

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Research article

First published 2023-3

Developing a Multi-Dimensional Measure of Hotel Brand Customers’ Online Engagement Behaviors to Capture Non-Transactional Value

Hakseung Shin, Richard R. Perdue

Journal of Travel Research

Select article: Customer Engagement Behavior: Theoretical Foundations and Research Directions

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Research article

First published 2010-8

Customer Engagement Behavior: Theoretical Foundations and Research Directions

Jenny van Doorn, Katherine N. Lemon, Vikas Mittal [...]

Journal of Service Research

Select article: The Effect of Cross-Cultural Dimensions on the Manifestation of Customer Engagement Behaviors

Open access

Research article

First published 2023-3

The Effect of Cross-Cultural Dimensions on the Manifestation of Customer Engagement Behaviors

Cara Connell, Ruth Marciniak, Lindsey Drylie Carey

Journal of International Marketing

Select article: The Role of Customer Engagement Behavior in Value Co-Creation

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Research article

First published 2014-8

The Role of Customer Engagement Behavior in Value Co-Creation

Elina Jaakkola, Matthew Alexander

Journal of Service Research

Select article: Being Active in Online Communications: Firm Responsiveness and Customer Engagement Behaviour

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Research article

First published 2019-5

Being Active in Online Communications: Firm Responsiveness and Customer Engagement Behaviour

Jie Sheng

Journal of Interactive Marketing

Select article: The Effect of Private Customer-Manager Social Engagement Upon Online Booking Behavior

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Research article

First published 2022-5

The Effect of Private Customer-Manager Social Engagement Upon Online Booking Behavior

Saram Han, Christopher K. Anderson

Cornell Hospitality Quarterly

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