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Research article

First published 2022-5

The Effect of Private Customer-Manager Social Engagement Upon Online Booking Behavior

Saram Han, Christopher K. Anderson

Cornell Hospitality Quarterly

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Research article

First published 2010-8

Customer Engagement as a New Perspective in Customer Management

Peter C. Verhoef, Werner J. Reinartz, Manfred Krafft

Journal of Service Research

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Research article

First published 2014-2

Managing Engagement Behaviors in a Network of Customers and Stakeholders

Katrien Verleye, Paul Gemmel, Deva Rangarajan

Journal of Service Research

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Research article

First published 2025

Augmenting customer engagement in power marketing management through natural language processing techniques

Nan Liang, Xiaojun Wang

Journal of Computational Methods in Sciences and Engineering

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Research article

First published 2016-1

The Role of Customer Engagement in Building Consumer Loyalty to Tourism Brands

Kevin Kam Fung So, Ceridwyn King, Beverley A. Sparks [...]

Journal of Travel Research

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Research article

First published 2015-2

Modelling CRM in a Social Media Age

Paul Harrigan, Geoff Soutar, Musfiq Mannan Choudhury [...]

Australasian Marketing Journal

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Research article

First published 2013-11

Managing Customer Relationships in the Social Media Era: Introducing the Social CRM House

Edward C. Malthouse, Michael Haenlein, Bernd Skiera [...]

Journal of Interactive Marketing

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Book review

First published 2012-11

Book Review: Citizen,Customer,Partner: Engaging the Public in Public Management

Myungjung Kwon

The American Review of Public Administration

Retricted access

Research article

First published 2017-8

Can Social Media Marketing Improve Customer Relationship Capabilities and Firm Performance? Dynamic Capability Perspective

Zhan Wang, Hyun Gon Kim

Journal of Interactive Marketing

Open access

Research article

First published 2022-4

Triggers and Consequences of Awe in Online Brand Community

Jianbin Zhao, Zheng Li, Guobao Xiong

Sage Open

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