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Research article

First published 2014-4

The Role of Brand Trust in Male Customers' Relationship to Luxury Brands

Won-Moo Hur, Minsung Kim, Hanna Kim

Psychological Reports

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Research article

First published 2019-9

Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships

Andreas Eggert, Lena Steinhoff, Carina Witte

Journal of Marketing

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Research article

First published 2008-2

Study of Relationship of Demographic Factors with Brand Choice and Brand Switching of Customers of Mobile Phone Service Providers in Kolkata

Shibashish Chakraborty, Kalyan Sengupta

Management and Labour Studies

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Research article

First published 2017-10

Evaluation of the relationship between brand measures and customer satisfaction by using data mining techniques

Amir Ahmad

Journal of Intelligent & Fuzzy Systems: Applications in Engineering and Technology

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Research article

First published 2020-2

Antecedents and an Outcome of Customer Engagement With Hotel Brand Community on Facebook

Reham Touni, Woo Gon Kim, Hyung-Min Choi [...]

Journal of Hospitality & Tourism Research

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Research article

First published 2021-11

The Effect of Brand Anthropomorphism on Customers’ Behaviour Towards the Indian Hypermarket Brands

Deependra Singh, Naval Bajpai, Kushagra Kulshreshtha

Journal of Creative Communications

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Research article

First published 2012-12

A Study on Indian Youth for Determining Relationship of Brand Loyalty with Customer Perceptions with Special Reference to Personal Banking Services

Ritu Srivastava, Ajay Prakash

Asia-Pacific Journal of Management Research and Innovation

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Research article

First published 2010-11

Resistance to Brand Switching when a Radically New Brand is Introduced: A Social Identity Theory Perspective

Son K. Lam, Michael Ahearne, Ye Hu [...]

Journal of Marketing

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Research article

First published 2006-09

The service brand and the service-dominant logic: missing fundamental premise or the need for stronger theory?

Roderick J. Brodie, Mark S. Glynn, Victoria Little

Marketing Theory

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Research article

First published 2016-2

The influences of brand benefits on brand loyalty: Intermediate mechanisms

Shyh-Ming Huang, Shyh-Rong Fang, Shih-Chieh Fang [...]

Australian Journal of Management

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