Study of Relationship of Demographic Factors with Brand Choice and Brand Switching of Customers of Mobile Phone Service Providers in Kolkata

Abstract

Mobile phone service providers must understand the relationship between demographic profiles of their customers and brand choice of their existing service providers. It is important for mobile phone service providers to explore the relationship between demographic factors and brand switching of customers. This article endeavors to make a detailed study on important demographic variables of customers affecting brand switching of customers. This study will highlight pertinent aspects of prediction of switching proclivity of customers from one service provider to another.

We thank Dr Ramaprosad Bondyopadhaya, Professor, Mathematics Department, Jadavpur University, Kolkata and Dr Dilip Kumar Chakraborty, Teacher-in-charge, Netajinagar Day College, Kolkata for their valued comments on this article.