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Retricted access

Research article

First published 2023-12

Scarcity Appeals in Cross-Cultural Settings: A Comprehensive Framework

Ubedullah Khoso, Eric Tafani, Asim Qazi

Journal of International Marketing

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Research article

First published 2012-5

Cultural orientation and the persuasive effects of fear appeals: The case of anti-smoking public service announcements

Hyung-Seok Lee, Jin Seong Park

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Research article

First published 2006-12

Interactive Effects of Appeals,Arguments,and Competition across North American and Chinese Cultures

Lefa Teng, Michel Laroche

Journal of International Marketing

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Research article

First published 2001-02

The Appeal Cycle in Three Cultures: an Exploratory Comparison of Child Development

Joseph T. Okimoto

Journal of the American Psychoanalytic Association

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Research article

First published 2020-11

The Effectiveness of Guilt and Shame Appeals on Health Communications: The Moderating Role of Self-construal and Personal Cultural Orientation

Hoang Sinh Nguyen, Daniel Laufer, Krisjanous Jayne

Australasian Marketing Journal

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Research article

First published 2010-6

Global Consumer Culture Positioning: Testing Perceptions of Soft-Sell and Hard-Sell Advertising Appeals between U.S. and Japanese Consumers

Shintaro Okazaki, Barbara Mueller, Charles R. Taylor

Journal of International Marketing

Open access

Research article

First published 2024-6

Are Luke’s Community Summaries in Acts 2 and 4 a Cultural Appeal?

Jason S. Wendel

Journal for the Study of the New Testament

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Research article

First published 2014-10

Spiel Appeal: Play,Drug Use and the Culture of 1968 in West Germany

Will Morris

Journal of Contemporary History

Open access

Other

First published 2025-3

Developing a Model for Use of Fear Appeals for Countering Vaccine Hesitancy in Intercultural Contexts

Apoorva Bharadwaj, Ritu Mehta

Vikalpa: The Journal for Decision Makers

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Other

First published 2025-1

Non-Marathi Hindutva Pop Culture * and the Imagery of Shivaji: A Digital Ethnographic Exploration of YouTube Contents and Communities †

Mihir Keshari

History and Sociology of South Asia

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