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1-10 of 72 results for cross-cultural branding

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Select article: Strong Brand From Consumers’ Perspective: A Cross-Cultural Study

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Brief report

First published 2019-1

Strong Brand From Consumers’ Perspective: A Cross-Cultural Study

Chenchen Li, Dongmei Li, Chi-Yue Chiu [...]

Journal of Cross-Cultural Psychology

Select article: Multidimensional green brand equity: A cross-cultural scale development and validation study

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Research article

First published 2021-9

Multidimensional green brand equity: A cross-cultural scale development and validation study

Muhammad Ishtiaq Ishaq

International Journal of Market Research

Select article: Cross-cultural Perspectives on Fast-moving Consumer Goods Branding Strategy: An Analytic Hierarchy Process Approach

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Research article

First published 2025

Cross-cultural Perspectives on Fast-moving Consumer Goods Branding Strategy: An Analytic Hierarchy Process Approach

Karan Patel, Ram Kumar Dhurkari

Global Business Review

Select article: Cultural Brands from Emerging Markets: Brand Image across Host and Home Countries

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Research article

First published 2009-9

Cultural Brands from Emerging Markets: Brand Image across Host and Home Countries

Francisco Guzmán, Audhesh K. Paswan

Journal of International Marketing

Select article: Branding consumerism: Cross-media characters and story-worlds at the turn of the 20th century

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Research article

First published 2015-11

Branding consumerism: Cross-media characters and story-worlds at the turn of the 20th century

Matthew Freeman

International Journal of Cultural Studies

Select article: Cross Cultural Issues in Branding and Communication

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Research article

First published 2013-7

Cross Cultural Issues in Branding and Communication

Vinayshil Gautam

NHRD Network Journal

Select article: Positioning Multicountry Brands: The Impact of Variation in Cultural Values and Competitive Set

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Research article

First published 2017-12

Positioning Multicountry Brands: The Impact of Variation in Cultural Values and Competitive Set

Rajeev Batra, Y. Charles Zhang, Nilüfer Z. Aydinoğlu [...]

Journal of Marketing Research

Select article: Wine destination brand equity in New- and Old-World wine countries: Exploring the moderating effect of wine involvement

Open access

Research article

First published 2025

Wine destination brand equity in New- and Old-World wine countries: Exploring the moderating effect of wine involvement

Stella Kladou, Kyuho Lee, Ahmet Usakli [...]

Journal of Vacation Marketing

Select article: Who Is Wary of User Design? The Role of Power-Distance Beliefs in Preference for User-Designed Products

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Research article

First published 2019-5

Who Is Wary of User Design? The Role of Power-Distance Beliefs in Preference for User-Designed Products

Neeru Paharia, Vanitha Swaminathan

Journal of Marketing

Select article: Co-opting the nation brand: The politics of cross-cultural co-production

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Research article

First published 2020-11

Co-opting the nation brand: The politics of cross-cultural co-production

Susan Soomin Noh

International Journal of Cultural Studies

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