Sage Journals: Discover world-class research

Retricted access

Research article

First published 2014-10

Driving Online and Offline Sales: The Cross-Channel Effects of Traditional,Online Display,and Paid Search Advertising

Isaac M. Dinner, Harald J. Heerde Van, Scott A. Neslin

Journal of Marketing Research

Retricted access

Research article

First published 2013-10

Driving Online and Offline Sales: The Cross-Channel Effects of Traditional,Online Display,and Paid Search Advertising

Isaac M. Dinner, Harald J. Van Heerde, Scott A. Neslin

Journal of Marketing Research

Retricted access

Research article

First published 2017-12

What Happens Online Stays Online? Segment-Specific Online and Offline Effects of Banner Advertisements

Lara Lobschat, Ernst C. Osinga, Werner J. Reinartz

Journal of Marketing Research

Retricted access

Research article

First published 2011-8

Cross-Selling the Right Product to the Right Customer at the Right Time

Shibo Li, Baohong Sun, Alan L Montgomery

Journal of Marketing Research

Open access

Research article

First published 2025-7

Beyond the Pair: Media Archetypes and Complex Channel Synergies in Advertising

J. Jason Bell, Felipe Thomaz, Andrew T. Stephen

Journal of Marketing

Retricted access

Research article

First published 2014-5

Medical advertising on demand: A content analysis of YouTube direct-to-consumer pharmaceutical advertisements

James A Muncy, Rajesh Iyer, Jacqueline K Eastman

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

Retricted access

Research article

First published 2026-3

Dynamic Effects of TV Ad Suspension on Keyword Search: Evidence from the U.S. Telecom Industry

Jia Liu, Shawndra Hill, David Rothschild

Journal of Marketing

Retricted access

Research article

First published 2011-11

Government Subsidies,Market Socialism,and the “Public” Character of Chinese Television

Lu Xinyu

Modern China

Retricted access

Review article

First published 2024

Paid,Owned and Earned Media Research: A Mixed Review,Reflections and Agendas for Future Research

Sudharshini Vasan, Akshat Aditya Rao, Samant Shant Priya [...]

FIIB Business Review

Open access

Research article

First published 2026-1

Adolescents’ Self-Reported Exposure to Advertisements for Flavored Tobacco Products After Implementation of a Statewide Ban on Flavored Tobacco Product Sales and Advertising in Massachusetts

Danielle Clark, Karen Emmons, Elaine Hanby [...]

Public Health Reports®

Search results