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Articles (52)

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1-10 of 52 results for covert marketing

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Select article: Toward a Framework for Assessing Covert Marketing Practices

Retricted access

Research article

First published 2008-4

Toward a Framework for Assessing Covert Marketing Practices

George R. Milne, Shalini Bahl, Andrew Rohm

Journal of Public Policy & Marketing

Select article: An Examination of the Effects of Activating Persuasion Knowledge on Consumer Response to Brands Engaging in Covert Marketing

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Research article

First published 2008-4

An Examination of the Effects of Activating Persuasion Knowledge on Consumer Response to Brands Engaging in Covert Marketing

Mei-Ling Wei, Eileen Fischer, Kelley J. Main

Journal of Public Policy & Marketing

Select article: Covert Marketing Unmasked: A Legal and Regulatory Guide for Practices that Mask Marketing Messages

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Research article

First published 2008-4

Covert Marketing Unmasked: A Legal and Regulatory Guide for Practices that Mask Marketing Messages

Ross D. Petty, J. Craig Andrews

Journal of Public Policy & Marketing

Select article: From Green Intentions to Actions: The Role of Covert,Overt,and Guerrilla Marketing in Promoting Green Consumerism

Open access

Research article

First published 2025-10

From Green Intentions to Actions: The Role of Covert,Overt,and Guerrilla Marketing in Promoting Green Consumerism

Muhammad Ashraf, Asif Mahmood

Sage Open

Select article: The Stealth Influence of Covert Marketing and Much Ado about what May be Nothing

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Research article

First published 2008-4

The Stealth Influence of Covert Marketing and Much Ado about what May be Nothing

Herbert Jack Rotfeld

Journal of Public Policy & Marketing

Select article: Betrayed by the Buzz? Covert Content and Consumer–Brand Relationships

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Research article

First published 2009-9

Betrayed by the Buzz? Covert Content and Consumer–Brand Relationships

Christy Ashley, Hillary A. Leonard

Journal of Public Policy & Marketing

Select article: Commercializing Social Interaction: The Ethics of Stealth Marketing

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Research article

First published 2008-4

Commercializing Social Interaction: The Ethics of Stealth Marketing

Kelly D. Martin, N. Craig Smith

Journal of Public Policy & Marketing

Select article: Short-form tourism video advertisements: Overt versus covert persuasion and advertising literacy

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Research article

First published 2025

Short-form tourism video advertisements: Overt versus covert persuasion and advertising literacy

Killian Jialong Tan, Zhaoyu Chen, Tzung-Cheng Huan

Journal of Vacation Marketing

Select article: Do Product Reviews Provide Fair Evaluations? Unravelling Discursive Strategies in Highly Recommended Reviews on M-Commerce Automobile Apps

Open access

Research article

First published 2026-1

Do Product Reviews Provide Fair Evaluations? Unravelling Discursive Strategies in Highly Recommended Reviews on M-Commerce Automobile Apps

Jin Zhang, Ung T’chiang Chow, Cecilia Yin Mei Cheong

Sage Open

Select article: Online Privacy and the Disclosure of Cookie Use: Effects on Consumer Trust and Anticipated Patronage

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Research article

First published 2008-4

Online Privacy and the Disclosure of Cookie Use: Effects on Consumer Trust and Anticipated Patronage

Anthony D. Miyazaki

Journal of Public Policy & Marketing

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