Search results: Sage Journals

Restricted accessResearch articleFirst published 2025

Short-form tourism video advertisements: Overt versus covert persuasion and advertising literacy

Killian Jialong Tan, Zhaoyu Chen, Tzung-Cheng Huan

Journal of Vacation Marketing

Open accessResearch articleFirst published October, 2022

A Critical Genre Analysis of Covert Advertising Through Short-Videos in Douyin : The Chinese Version of Tik-Tok

Dongmei Li, Ung T’chiang Chow, Cecilia Yin Mei Cheong

Sage Open

Restricted accessResearch articleFirst published December, 2021

Resisting Covert Persuasion in Digital News: Comparing Inoculation and Reactance in the Processing of Native Advertising Disclosures and in Article Engagement Intentions

Michelle A. Amazeen

Journalism & Mass Communication Quarterly

Free accessResearch articleFirst published March, 2012

Online Advertising: Examining the Content and Messages within Websites Targeted at Children

Lisa Kervin, Sandra C. Jones, Jessica Mantei

E-Learning and Digital Media

Restricted accessResearch articleFirst published September, 2009

Betrayed by the Buzz? Covert Content and Consumer–Brand Relationships

Christy Ashley, Hillary A. Leonard

Journal of Public Policy & Marketing

Restricted accessResearch articleFirst published April, 2008

Covert Marketing Unmasked: A Legal and Regulatory Guide for Practices that Mask Marketing Messages

Ross D. Petty, J. Craig Andrews

Journal of Public Policy & Marketing

Open accessResearch articleFirst published October, 2025

From Green Intentions to Actions: The Role of Covert,Overt,and Guerrilla Marketing in Promoting Green Consumerism

Muhammad Ashraf, Asif Mahmood

Sage Open

Restricted accessResearch articleFirst published April, 2008

The Stealth Influence of Covert Marketing and Much Ado about what May be Nothing

Herbert Jack Rotfeld

Journal of Public Policy & Marketing

Restricted accessResearch articleFirst published August, 2022

The Marketing of Female Escorts: A Gendered Perspective of Online Companionship Advertisements

Natalie M. Snow, Dana Radatz, Trisha Rhodes

International Journal of Offender Therapy and Comparative Criminology

Restricted accessResearch articleFirst published April, 2016

Directing passions in New Delhi’s world of fashion

Tereza Kuldova

Thesis Eleven

Restricted accessResearch articleFirst published 2025

Short-form tourism video advertisements: Overt versus covert persuasion and advertising literacy

Killian Jialong Tan, Zhaoyu Chen, Tzung-Cheng Huan

Journal of Vacation Marketing

Open accessResearch articleFirst published October, 2022

A Critical Genre Analysis of Covert Advertising Through Short-Videos in Douyin : The Chinese Version of Tik-Tok

Dongmei Li, Ung T’chiang Chow, Cecilia Yin Mei Cheong

Sage Open

Restricted accessResearch articleFirst published December, 2021

Resisting Covert Persuasion in Digital News: Comparing Inoculation and Reactance in the Processing of Native Advertising Disclosures and in Article Engagement Intentions

Michelle A. Amazeen

Journalism & Mass Communication Quarterly

Free accessResearch articleFirst published March, 2012

Online Advertising: Examining the Content and Messages within Websites Targeted at Children

Lisa Kervin, Sandra C. Jones, Jessica Mantei

E-Learning and Digital Media

Restricted accessResearch articleFirst published September, 2009

Betrayed by the Buzz? Covert Content and Consumer–Brand Relationships

Christy Ashley, Hillary A. Leonard

Journal of Public Policy & Marketing

Restricted accessResearch articleFirst published April, 2008

Covert Marketing Unmasked: A Legal and Regulatory Guide for Practices that Mask Marketing Messages

Ross D. Petty, J. Craig Andrews

Journal of Public Policy & Marketing

Open accessResearch articleFirst published October, 2025

From Green Intentions to Actions: The Role of Covert,Overt,and Guerrilla Marketing in Promoting Green Consumerism

Muhammad Ashraf, Asif Mahmood

Sage Open

Restricted accessResearch articleFirst published April, 2008

The Stealth Influence of Covert Marketing and Much Ado about what May be Nothing

Herbert Jack Rotfeld

Journal of Public Policy & Marketing

Restricted accessResearch articleFirst published August, 2022

The Marketing of Female Escorts: A Gendered Perspective of Online Companionship Advertisements

Natalie M. Snow, Dana Radatz, Trisha Rhodes

International Journal of Offender Therapy and Comparative Criminology

Restricted accessResearch articleFirst published April, 2016

Directing passions in New Delhi’s world of fashion

Tereza Kuldova

Thesis Eleven