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Articles (19)

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1-10 of 19 results for covert advertisements

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Select article: Short-form tourism video advertisements: Overt versus covert persuasion and advertising literacy

Retricted access

Research article

First published 2025

Short-form tourism video advertisements: Overt versus covert persuasion and advertising literacy

Killian Jialong Tan, Zhaoyu Chen, Tzung-Cheng Huan

Journal of Vacation Marketing

Select article: A Critical Genre Analysis of Covert Advertising Through Short-Videos in Douyin : The Chinese Version of Tik-Tok

Open access

Research article

First published 2022-10

A Critical Genre Analysis of Covert Advertising Through Short-Videos in Douyin : The Chinese Version of Tik-Tok

Dongmei Li, Ung T’chiang Chow, Cecilia Yin Mei Cheong

Sage Open

Select article: Resisting Covert Persuasion in Digital News: Comparing Inoculation and Reactance in the Processing of Native Advertising Disclosures and in Article Engagement Intentions

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Research article

First published 2021-12

Resisting Covert Persuasion in Digital News: Comparing Inoculation and Reactance in the Processing of Native Advertising Disclosures and in Article Engagement Intentions

Michelle A. Amazeen

Journalism & Mass Communication Quarterly

Select article: Online Advertising: Examining the Content and Messages within Websites Targeted at Children

Free access

Research article

First published 2012-3

Online Advertising: Examining the Content and Messages within Websites Targeted at Children

Lisa Kervin, Sandra C. Jones, Jessica Mantei

E-Learning and Digital Media

Select article: Betrayed by the Buzz? Covert Content and Consumer–Brand Relationships

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Research article

First published 2009-9

Betrayed by the Buzz? Covert Content and Consumer–Brand Relationships

Christy Ashley, Hillary A. Leonard

Journal of Public Policy & Marketing

Select article: Covert Marketing Unmasked: A Legal and Regulatory Guide for Practices that Mask Marketing Messages

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Research article

First published 2008-4

Covert Marketing Unmasked: A Legal and Regulatory Guide for Practices that Mask Marketing Messages

Ross D. Petty, J. Craig Andrews

Journal of Public Policy & Marketing

Select article: From Green Intentions to Actions: The Role of Covert,Overt,and Guerrilla Marketing in Promoting Green Consumerism

Open access

Research article

First published 2025-10

From Green Intentions to Actions: The Role of Covert,Overt,and Guerrilla Marketing in Promoting Green Consumerism

Muhammad Ashraf, Asif Mahmood

Sage Open

Select article: The Stealth Influence of Covert Marketing and Much Ado about what May be Nothing

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Research article

First published 2008-4

The Stealth Influence of Covert Marketing and Much Ado about what May be Nothing

Herbert Jack Rotfeld

Journal of Public Policy & Marketing

Select article: The Marketing of Female Escorts: A Gendered Perspective of Online Companionship Advertisements

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Research article

First published 2022-8

The Marketing of Female Escorts: A Gendered Perspective of Online Companionship Advertisements

Natalie M. Snow, Dana Radatz, Trisha Rhodes

International Journal of Offender Therapy and Comparative Criminology

Select article: Directing passions in New Delhi’s world of fashion

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Research article

First published 2016-4

Directing passions in New Delhi’s world of fashion

Tereza Kuldova

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