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Open access

Research article

First published 2025

Citizens’ perceptions of the country brand as a tourist and investment destination: A market segmentation approach

Rina Makgosa, Tshepo Maswabi

Journal of Vacation Marketing

Retricted access

Research article

First published 2020-6

The Effect of Brand Awareness and Use,Product Awareness and Use on Brand and Product Satisfaction: A Study of Ayurveda Products from India

Suganya Rama Chandran, Hamsalakshmi Rangarai, Satyanarayana Parayitam

Asia-Pacific Journal of Management Research and Innovation

Open access

Research article

First published 2023-4

The Influence of Social Marketing Drives on Brand Loyalty via the Customer Satisfaction as a Mediating Factor in Travel and Tourism Offices

Rand Al-Dmour, Ola H. Alkhatib, Hani Al-Dmour [...]

Sage Open

Retricted access

Research article

First published 2015-1

Does the Importance of Apparel Product Attributes Differ by Country? Testing Kano’s Theory of Attractive Quality in Four Countries

Byoungho Jin, Shubhapriya Bennur

Clothing and Textiles Research Journal

Open access

Research article

First published 2021-1

The Effect of Confirmation of Nation Brand Image in International Tourism Advertisement on Travel Intention of Foreign Tourists: The Case of Korean ITA for Chinese Tourists

Un-Kon Lee

Sage Open

Retricted access

Research article

First published 2026

Examining the university-industry relationship in R&D projects in developing countries: A case study from Chile

Ninoska Leiva, Francisco Caro-González, Rodrigo Uribe [...]

Industry and Higher Education

Retricted access

Research article

First published 2019-6

Importance of Consumer-based Green Brand Equity: Empirical Evidence

Utkal Khandelwal, Kushagra Kulshreshtha, Vikas Tripathi

Paradigm: A Management Research Journal

Retricted access

Research article

First published 2022-6

The Impact of Country of Origin,Trust,and Satisfaction on Online Purchase Intention in Emerging Markets: An Indian Perspective

Saptarshi Bhattacharya, Rajendra Prasad Sharma

Jindal Management Journal

Retricted access

Research article

First published 2019-4

The Effects of Cultural Self-Construal and Self-Disclosure on Attachment and Relationship Satisfaction in SNS

Hanna Lee, Sun-Jin Hwang

Clothing and Textiles Research Journal

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Research article

First published 2022-12

Corporate Social Responsibility Towards Purchase Intention Across Regional Identity: A Comparison Between South Asia and Southeast Asia During COVID-19

H. A. D. M. Arachchi, G. D. Samarasinghe

Global Business Review

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