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Open access

Research article

First published 2025

Citizens’ perceptions of the country brand as a tourist and investment destination: A market segmentation approach

Rina Makgosa, Tshepo Maswabi

Journal of Vacation Marketing

Open access

Research article

First published 2021-6

Country images and identities in times of populism: Swiss media discourses on the ‘stop mass immigration’ initiative

Alina Dolea, Diana Ingenhoff, Anabella Beju

International Communication Gazette

Retricted access

Book review

First published 2025-5

Book review: I. Theodoropoulou and J. Tovar (eds),Research Companion to Language and Country Branding [Routledge Studies in Language and Identity]

Raymund Vitorio

Discourse & Society

Retricted access

Research article

First published 2015-3

Drivers of Local Relative to Global Brand Purchases: A Contingency Approach

Yuliya Strizhakova, Robin A. Coulter

Journal of International Marketing

Retricted access

Research article

First published 2015-1

Styling of cars: is there a relationship between the style of cars and the culture identity of a specific country?

Jean-Bernard Bluntzer, Egon Ostrosi, Jean-Claude Sagot

Proceedings of the Institution of Mechanical Engineers,Part D: Journal of Automobile Engineering

Retricted access

Research article

First published 2019-6

Favoritism Toward Foreign and Domestic Brands: A Comparison of Different Theoretical Explanations

George Balabanis, Anastasia Stathopoulou, Jiayu Qiao

Journal of International Marketing

Retricted access

Research article

First published 2017-12

Who Buys Counterfeit Luxury Brands? A Meta-Analytic Synthesis of Consumers in Developing and Developed Markets

Martin Eisend, Patrick Hartmann, Vanessa Apaolaza

Journal of International Marketing

Retricted access

Research article

First published 2013-3

Living in a Global World: Influence of Consumer Global Orientation on Attitudes toward Global Brands from Developed versus Emerging Countries

Xiaoling Guo

Journal of International Marketing

Retricted access

Research article

First published 2006-1

Brands as Signals: A Cross-Country Validation Study

Tülin Erdem, Joffre Swait, Ana Valenzuela

Journal of Marketing

Retricted access

Research article

First published 2008-12

Branded Products as a Passport to Global Citizenship: Perspectives from Developed and Developing Countries

Yuliya Strizhakova, Robin A. Coulter, Linda L. Price

Journal of International Marketing

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