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1-10 of 32 results for country brand equity

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Select article: Wine destination brand equity in New- and Old-World wine countries: Exploring the moderating effect of wine involvement

Open access

Research article

First published 2025

Wine destination brand equity in New- and Old-World wine countries: Exploring the moderating effect of wine involvement

Stella Kladou, Kyuho Lee, Ahmet Usakli [...]

Journal of Vacation Marketing

Select article: Citizens’ perceptions of the country brand as a tourist and investment destination: A market segmentation approach

Open access

Research article

First published 2025

Citizens’ perceptions of the country brand as a tourist and investment destination: A market segmentation approach

Rina Makgosa, Tshepo Maswabi

Journal of Vacation Marketing

Select article: Modeling transitions in nation brand equity: An empirical assessment of the nation equity power grid

Retricted access

Research article

First published 2024-5

Modeling transitions in nation brand equity: An empirical assessment of the nation equity power grid

Katariina Juusola, Abdelmounaim Lahrech

Australian Journal of Management

Select article: Importance of Consumer-based Green Brand Equity: Empirical Evidence

Retricted access

Research article

First published 2019-6

Importance of Consumer-based Green Brand Equity: Empirical Evidence

Utkal Khandelwal, Kushagra Kulshreshtha, Vikas Tripathi

Paradigm: A Management Research Journal

Select article: Measuring Global Brand Equity Using Cross-National Survey Data

Retricted access

Research article

First published 2004-6

Measuring Global Brand Equity Using Cross-National Survey Data

Ming-Huei Hsieh

Journal of International Marketing

Select article: Marketing Mix Elements Influencing Brand Equity and Brand Choice

Free access

Research article

First published 2010-7

Marketing Mix Elements Influencing Brand Equity and Brand Choice

Tanmay Chattopadhyay, Shraddha Shivani, Mahesh Krishnan

Vikalpa: The Journal for Decision Makers

Select article: Indian Premier League and Team Brand Building: Validating the Spectator-Based Brand Equity Model in context of Television viewers

Retricted access

Research article

First published 2012-1

Indian Premier League and Team Brand Building: Validating the Spectator-Based Brand Equity Model in context of Television viewers

Anish Yousaf Naik, Anil Gupta

Metamorphosis: A Journal of Management Research

Select article: Testing the Effect of Service Quality on Brand Equity of Automotive Industry: Empirical Insights from Malaysia

Retricted access

Research article

First published 2016-10

Testing the Effect of Service Quality on Brand Equity of Automotive Industry: Empirical Insights from Malaysia

Jalal Hanaysha

Global Business Review

Select article: Culture Doesn’t Matter? The Impact of Apparel Companies’ Corporate Social Responsibility Practices on Brand Equity

Retricted access

Research article

First published 2016-1

Culture Doesn’t Matter? The Impact of Apparel Companies’ Corporate Social Responsibility Practices on Brand Equity

Hongjoo Woo, Byoungho Jin

Clothing and Textiles Research Journal

Select article: A Study of Brand Equity in a Commodity Market

Retricted access

Research article

First published 2006-6

A Study of Brand Equity in a Commodity Market

Mark Morrison, Mark Eastburn

Australasian Marketing Journal

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