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Research article

First published 2023-4

#Activism: Investor Reactions to Corporate Sociopolitical Activism

Simbarashe Pasirayi, Patrick B. Fennell, Kayla B. Follmer

Business & Society

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Research article

First published 2020-9

Corporate Sociopolitical Activism and Firm Value

Yashoda Bhagwat, Nooshin L. Warren, Joshua T. Beck [...]

Journal of Marketing

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Research article

First published 2025-12

Corporate Sociopolitical Activism and Language Strategies for Mitigating Animosity in a Host Country

Yongzhi Gong, Xiaofei Tang, En-Chung Chang [...]

Journal of International Marketing

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Research article

First published 2022-9

Impact of Global Brand Chief Marketing Officers’ Corporate Social Responsibility and Sociopolitical Activism Communication on Twitter

Peren Özturan, Amir Grinstein

Journal of International Marketing

Open access

Research article

First published 2024

Courageous Role Model or Threatening Villain: A Parallel Mediation Model of Corporate Activism and Citizen Political Engagement

Moritz Appels, Laura Marie Edinger-Schons, Daniel Korschun

Business & Society

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Research article

First published 2024-9

To Trust or Not to Trust: Consumer Perceptions of Corporate Sociopolitical Activism

Yijing Wang, Linnea Bouroncle

Business and Professional Communication Quarterly

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Research article

First published 2025

Natural vs. Created Brand-Cause Fit: Shaping Consumer Responses to Sociopolitical Activism in Hospitality

Joanne (Xunyue) Xue, Zixi (Lavi) Peng, Anna S. Mattila

Journal of Hospitality & Tourism Research

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Research article

First published 2025-1

Navigating Geopolitical Turmoil: Corporate Responses to the War in Ukraine and Its Impact on Consumer Mindset

Shankar Ganesan, Girish Mallapragada

Journal of Public Policy & Marketing

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Research article

First published 2023-4

Signaling,Verification,and Identification: The Way Corporate Social Advocacy Generates Brand Loyalty on Social Media

Keonyoung Park, Hua Jiang

International Journal of Business Communication

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Research article

First published 2026

CSR Mirror: A Social Media Analysis of Corporate Social Responsibility Discourse

Ru-Shiun Liou, Chen Zhong, Sulei Han [...]

Group & Organization Management

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