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Retricted access

Research article

First published 2002-4

Building Brand Equity through Corporate Societal Marketing

Steve Hoeffler, Kevin Lane Keller

Journal of Public Policy & Marketing

Retricted access

Research article

First published 2006-04

Identity,Identification,and Relationship Through Social Alliances

Ida E. Berger, Peggy H. Cunningham, Minette E. Drumwright

Journal of the Academy of Marketing Science

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Research article

First published 1989-7

Corporate Ethical Values and Organizational Commitment in Marketing

Shelby D. Hunt, Van R. Wood, Lawrence B. Chonko

Journal of Marketing

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Research article

First published 2014-5

Consuming for the Social Good: Marketing,Consumer Citizenship,and the Possibilities of Ethical Consumption

Sergio A. Cabrera, Christine L. Williams

Critical Sociology

Retricted access

Research article

First published 2021-1

Corporate-Led Environmental Governance: A Theoretical Model

Yuhao Ba

Administration & Society

Open access

Research article

First published 2020-10

The Grand Challenge of Corporate Control: Opening strategy to the normative pressures of networked professionals

Richard Whittington, Basak Yakis-Douglas

Organization Theory

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Research article

First published 2021-12

Institutional Work and Brand Strategy in the Contested Cannabis Market

Gökçen Coskuner-Balli, Ekin Pehlivan, Mine Üçok Hughes

Journal of Macromarketing

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Research article

First published 1997-3

Federal Sentencing Guidelines for Organizations: Legal,Ethical,and Public Policy Issues for International Marketing

Debbie Thorne LeClair, O.C. Ferrell, Linda Ferrell

Journal of Public Policy & Marketing

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Research article

First published 2008-10

Managing Sexual Orientation Diversity

Derek Johnston, Mary A. Malina

Group & Organization Management

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Research article

First published 2003-4

Comparative Corporate Governance: Beyond ‘Shareholder Value’

Soo Hee Lee, Jonathan Michie, Christine Oughton

Journal of Interdisciplinary Economics

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