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Articles (39)

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1-10 of 39 results for corporate political advocacy

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Select article: Examining Issue Polarization and Advocacy Congruity as Antecedents of Corporate Political Advocacy

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Research article

First published 2025

Examining Issue Polarization and Advocacy Congruity as Antecedents of Corporate Political Advocacy

Leping You, Linda Hon, Yu-Hao Lee

International Journal of Business Communication

Select article: Datafied corporate political activity: Updating corporate advocacy for a digital era

Open access

Research article

First published 2021-7

Datafied corporate political activity: Updating corporate advocacy for a digital era

John Murray, Mikkel Flyverbom

Organization

Select article: Differential Response to Corporate Political Advocacy and Corporate Social Responsibility: Implications for Political Polarization and Radicalization

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Research article

First published 2023-1

Differential Response to Corporate Political Advocacy and Corporate Social Responsibility: Implications for Political Polarization and Radicalization

T.J. Weber, Jeff Joireman, David E. Sprott [...]

Journal of Public Policy & Marketing

Select article: How Value Congruence and Issue Relevance Affect Consumer Reactions to Corporate Political Advocacy

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Research article

First published 2026-4

How Value Congruence and Issue Relevance Affect Consumer Reactions to Corporate Political Advocacy

Leping You, Linda Hon, Yu-Hao Lee

International Journal of Business Communication

Select article: The contingency of corporate political advocacy: Nike’s ‘dream crazy’ campaign with Colin Kaepernick

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Research article

First published 2020-5

The contingency of corporate political advocacy: Nike’s ‘dream crazy’ campaign with Colin Kaepernick

Jochen Hoffmann, Karina Nyborg, Charlotte Averhoff [...]

Public Relations Inquiry

Select article: Should Your Brand Pick a Side? How Market Share Determines the Impact of Corporate Political Advocacy

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Research article

First published 2020-12

Should Your Brand Pick a Side? How Market Share Determines the Impact of Corporate Political Advocacy

Chris Hydock, Neeru Paharia, Sean Blair

Journal of Marketing Research

Select article: The Fitful Career of Advocacy Advertising: Political Protection,Client Cultivation,and Corporate Morale

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Research article

First published 1987-1

The Fitful Career of Advocacy Advertising: Political Protection,Client Cultivation,and Corporate Morale

Roland Marchand

California Management Review

Select article: The Impact of NGO Network Conflict on the Corporate Social Responsibility Strategies of Multinational Corporations

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Research article

First published 2006-09

The Impact of NGO Network Conflict on the Corporate Social Responsibility Strategies of Multinational Corporations

Donald H. Schepers

Business & Society

Select article: Signaling,Verification,and Identification: The Way Corporate Social Advocacy Generates Brand Loyalty on Social Media

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Research article

First published 2023-4

Signaling,Verification,and Identification: The Way Corporate Social Advocacy Generates Brand Loyalty on Social Media

Keonyoung Park, Hua Jiang

International Journal of Business Communication

Select article: Institution Advocacy and the Political Behavior of Charter Schools

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Research article

First published 2007-06

Institution Advocacy and the Political Behavior of Charter Schools

Thomas T. Holyoke, Jeffrey R. Henig, Heath Brown [...]

Political Research Quarterly

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