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1-4 of 4 results for contrôle de la publicité

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Research article

First published 1992-6

Facteurs déterminants du contrôle de la publicité internationale par la maison mère des multinationales

V. H. Kirpilani, M. Laroche, René Darmon

Recherche et Applications en Marketing (French Edition)

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Research article

First published 1988-12

Daniel Caumont

Recherche et Applications en Marketing (French Edition)

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Research article

First published 2005-12

Christian Derbaix, Claude Pecheux, Corinne Gyssels

Recherche et Applications en Marketing (French Edition)

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Research article

First published 2015-7

Marie-Laure Mourre, Patricia Gurviez

Recherche et Applications en Marketing (French Edition)