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Articles (93)

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1-10 of 93 results for consumption enjoyment

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Select article: Savoring an Upcoming Experience Affects Ongoing and Remembered Consumption Enjoyment

Retricted access

Research article

First published 2017-5

Savoring an Upcoming Experience Affects Ongoing and Remembered Consumption Enjoyment

HaeEun Helen Chun, Kristin Diehl, Deborah J. MacInnis

Journal of Marketing

Select article: Scriptedness and Televised Sports: Violent Consumption and Viewer Enjoyment

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Research article

First published 2010-9

Scriptedness and Televised Sports: Violent Consumption and Viewer Enjoyment

David Westerman, Ron Tamborini

Journal of Language and Social Psychology

Select article: Navigating Shared Consumption Experiences: Clarity About a Partner’s Interests Increases Enjoyment

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Research article

First published 2021-6

Navigating Shared Consumption Experiences: Clarity About a Partner’s Interests Increases Enjoyment

Yuechen Wu, Rebecca W. Hamilton, Nicole You Jeung Kim [...]

Journal of Marketing Research

Select article: Are Digital Menus Really Better than Traditional Menus? The Mediating Role of Consumption Visions and Menu Enjoyment

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Research article

First published 2020-5

Are Digital Menus Really Better than Traditional Menus? The Mediating Role of Consumption Visions and Menu Enjoyment

Mark Yi-Cheon Yim, Chan Yun Yoo

Journal of Interactive Marketing

Select article: Drink (Socially) and Be Merry: Predicting Enjoyment and Self-Perceptions From Alcohol Consumption Among College Students

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Brief report

First published 2021-8

Drink (Socially) and Be Merry: Predicting Enjoyment and Self-Perceptions From Alcohol Consumption Among College Students

Hannah R. Hamilton, Stephen Armeli, Howard Tennen

Emerging Adulthood

Select article: The Influence of Heritage Tourism Destination Reputation on Tourist Consumption Behavior: A Case Study of World Cultural Heritage Shaolin Temple

Open access

Research article

First published 2021-7

The Influence of Heritage Tourism Destination Reputation on Tourist Consumption Behavior: A Case Study of World Cultural Heritage Shaolin Temple

Zhibiao Wang, Panpan Yang, Dan Li

Sage Open

Select article: Unconventional Consumption Methods and Enjoying Things Consumed: Recapturing the “First-Time” Experience

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Research article

First published 2019-1

Unconventional Consumption Methods and Enjoying Things Consumed: Recapturing the “First-Time” Experience

Ed O’Brien, Robert W. Smith

Personality and Social Psychology Bulletin

Select article: Rituals Enhance Consumption

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Research article

First published 2013-9

Rituals Enhance Consumption

Kathleen D. Vohs, Yajin Wang, Francesca Gino [...]

Psychological Science

Select article: The Moderating Influence of Enjoyment on Customer Loyalty

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Research article

First published 2008-12

The Moderating Influence of Enjoyment on Customer Loyalty

Richard Lee, Jamie Murphy

Australasian Marketing Journal

Select article: Down a Rabbit Hole: How Prior Media Consumption Shapes Subsequent Media Consumption

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Research article

First published 2022-6

Down a Rabbit Hole: How Prior Media Consumption Shapes Subsequent Media Consumption

Kaitlin Woolley, Marissa A. Sharif

Journal of Marketing Research

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