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Research article

First published 2021-4

The Importance of Price Beliefs in Consumer Search

Pranav Jindal, Anocha Aribarg

Journal of Marketing Research

Open access

Research article

First published 2020-4

Understanding the Influence of Belief and Belief Revision on Consumers’ Purchase Intention of Liquid Milk

Mohammed Ziaul Hoque, Mohammad Akter Hossan

Sage Open

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Research article

First published 2010-11

The Role of Behavioral,Normative,and Control Beliefs in the Consumption of Australian Products and Services by Chinese Consumers

Joanne R. Smith, Shuang Liu, Peter Liesch [...]

Australasian Marketing Journal

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Research article

First published 1982-2

External Search: The Role of Consumer Beliefs

Calvin P. Duncan, Richard W. Olshavsky

Journal of Marketing Research

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Research article

First published 2011-9

Safety Beliefs about Consumer Products

Soyun Kim, Michael S. Wogalter, Jesseca R. I. Taylor

Proceedings of the Human Factors and Ergonomics Society Annual Meeting

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Announcement

First published 1990-11

Robust Measures of Consumer Brand Beliefs

Neil R. Barnard, Andrew S. C. Ehrenberg

Journal of Marketing Research

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Research article

First published 1977-6

Consumers' Beliefs,Demographics,and Development of Market Segmentation Strategy

William O. Bearden, Richard M. Durand

Psychological Reports

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Research article

First published 1995-11

The beliefs of marketing professionals regarding consumer privacy

Raymond E. Taylor, John A. Vassar, Bobby C. Vaught

Journal of Interactive Marketing

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Research article

First published 2000-7

Belief Structure of Consumers Towards Advertising: An Empirical Investigation

RP Saxena

Paradigm: A Management Research Journal

Open access

Research article

First published 2022

California Consumers’ Beliefs and Trust in Electric Utilities

Christine Horne, Thomas Familia, Emily Huddart Kennedy

Socius: Sociological Research for a Dynamic World

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