You are on the new improved site. You can view the old site in view-only mode here until June 27, 2026

Filter Results

Search all journals

Enter search terms…

Advanced search

/

About

About Sage
About Sage Journals
Privacy Policy
Terms of Use
Contact Us
Help

Information for

Authors
Editors
Librarians
Researchers
Reviewers
Frequently asked questions

Copyright © 2026 by Sage Publications.京ICP备09090397号-11

Search results

Search results page

Articles (75)

Journals (0)

1-10 of 75 results for consumer-company identity

Sort by:

Relevance

Select all

Select all

Sort by:

Relevance

Select article: How Corporate Social Responsibility and Social Identities Lead to Corporate Brand Equity: An Evaluation in the Context of Sport Teams as Brand Extensions

Retricted access

Research article

First published 2021-3

How Corporate Social Responsibility and Social Identities Lead to Corporate Brand Equity: An Evaluation in the Context of Sport Teams as Brand Extensions

Shang-Chun Ma, Kyriaki Kaplanidou

Sport Marketing Quarterly

Select article: Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies

Retricted access

Research article

First published 2003-4

Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies

C.B. Bhattacharya, Sankar Sen

Journal of Marketing

Select article: How Have Corporate Identities Changed in India?

Retricted access

Research article

First published 2011-11

How Have Corporate Identities Changed in India?

Suhani Sharma, Varsha Jain

Journal of Creative Communications

Select article: Disrespectful Promotions: The Negative Impact of Price Promotions on Products Symbolically Linked to Stigmatized Identities

Open access

Research article

First published 2025-8

Disrespectful Promotions: The Negative Impact of Price Promotions on Products Symbolically Linked to Stigmatized Identities

Guanzhong Du, Kobe Millet, Aylin Aydinli [...]

Journal of Marketing Research

Select article: Whose Identity Is It Anyway? Consumer Representation in the Age of Database Marketing

Retricted access

Other

First published 2004-06

Whose Identity Is It Anyway? Consumer Representation in the Age of Database Marketing

Detlev Zwick, Nikhilesh Dholakia

Journal of Macromarketing

Select article: Product-Category Dynamics and Corporate Identity in Brand Extensions: A Comparison of Hong Kong and U.S. Consumers

Retricted access

Research article

First published 1997-03

Product-Category Dynamics and Corporate Identity in Brand Extensions: A Comparison of Hong Kong and U.S. Consumers

Jin K. Han, Bernd H. Schmitt

Journal of International Marketing

Select article: Creating Brand Identity for Generic Products

Retricted access

Research article

First published 2004-7

Creating Brand Identity for Generic Products

Don Williams

Journal of Generic Medicines: The Business Journal for the Generic Medicines Sector

Select article: The Differential Effect of Local–Global Identity Among Males and Females: The Case of Price Sensitivity

Open access

Research article

First published 2020-2

The Differential Effect of Local–Global Identity Among Males and Females: The Case of Price Sensitivity

Huachao Gao, Vikas Mittal, Yinlong Zhang

Journal of Marketing Research

Select article: Does Company Size Shape Product Quality Inferences? Larger Companies Make Better High-Tech Products,but Smaller Companies Make Better Low-Tech Products

Retricted access

Research article

First published 2023-6

Does Company Size Shape Product Quality Inferences? Larger Companies Make Better High-Tech Products,but Smaller Companies Make Better Low-Tech Products

Kaitlin Woolley, Daniella Kupor, Peggy J. Liu

Journal of Marketing Research

Select article: Competing for Consumer Identity: Limits to Self-Expression and the Perils of Lifestyle Branding

Retricted access

Research article

First published 2011-5

Competing for Consumer Identity: Limits to Self-Expression and the Perils of Lifestyle Branding

Alexander Chernev, Ryan Hamilton, David Gal

Journal of Marketing

1
2
3
•••
8
10 / page

Article type

Publication date

Subjects

Access