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Research article

First published 2017-5

How Well Does Consumer-Based Brand Equity Align with Sales-Based Brand Equity and Marketing-Mix Response?

Hannes Datta, Kusum L. Ailawadi, Harald J. van Heerde

Journal of Marketing

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Research article

First published 2026-1

Transformative brand experiences and consumer-based brand equity in heritage tourism: The role of authenticity and motives

Effie Steriopoulos, John Hall, Leonie Lockstone-Binney [...]

Journal of Vacation Marketing

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Research article

First published 2009-11

Consumer-Based Brand Equity and Firm Risk

Lopo L. Rego, Matthew T. Billett, Neil A. Morgan

Journal of Marketing

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Research article

First published 2023-5

Evaluating the Effectiveness of the Official and the Non-Official Social Media Brand Communication Methods on Egyptian Women’s Consumer-Based Brand Equity

Sara Emam

Media Watch

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Research article

First published 2020-11

The Effect of Message Consistency and Destination-Positioning Brand Strategy Type on Consumer-Based Destination Brand Equity

J. A. Castañeda-García, D. M. Frías-Jamilena, S. Del Barrio-García [...]

Journal of Travel Research

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Research article

First published 2018-1

Consumer-based brand equity of a destination for sport tourists versus non-sport tourists

Asli DA Tasci, Jeeyeon (Jeannie) Hahm, Deborah Breiter-Terry

Journal of Vacation Marketing

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Other

First published 2010-1

Consumer-Based Brand Equity Conceptualisation and Measurement

George Christodoulides, Leslie de Chernatony

International Journal of Market Research

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Research article

First published 2020-8

Building Consumer-based Brand Equity for Fast Fashion Apparel Brands in the Indian Consumer Market

Rajesh Sharma

Management and Labour Studies

Open access

Research article

First published 2013-1

Prominent Determinants of Consumer-Based Brand Equity

Elisa Battistoni, Andrea Fronzetti Colladon, Giulia Mercorelli

International Journal of Engineering Business Management

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Research article

First published 2016-10

Understanding Brand Equity in Campus Recreational Sports: A Consumer-Based Perspective

Isabell Mills, Antonio Williams

Recreational Sports Journal

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