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Articles (464)

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1-10 of 464 results for consumer vulnerability

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Select article: An Enlargement of the Notion of Consumer Vulnerability

Retricted access

Review article

First published 2008-06

An Enlargement of the Notion of Consumer Vulnerability

Suraj Commuri, Ahmet Ekici

Journal of Macromarketing

Select article: Building Understanding of the Domain of Consumer Vulnerability

Retricted access

Research article

First published 2005-12

Building Understanding of the Domain of Consumer Vulnerability

Stacey Menzel Baker, James W. Gentry, Terri L. Rittenburg

Journal of Macromarketing

Select article: Dispossessing vulnerable consumers

Retricted access

Research article

First published 2018-9

Dispossessing vulnerable consumers

Rohit Varman, Devi Vijay

Marketing Theory

Select article: Motherhood,Marketization,and Consumer Vulnerability

Retricted access

Research article

First published 2010-12

Motherhood,Marketization,and Consumer Vulnerability

The VOICE Group

Journal of Macromarketing

Select article: Consumer partnerships in research (CPR) checklist: A method for conducting market research with vulnerable consumers

Retricted access

Research article

First published 2023-3

Consumer partnerships in research (CPR) checklist: A method for conducting market research with vulnerable consumers

Joan Carlini, Julia Robertson

International Journal of Market Research

Select article: Consumer Vulnerability and Marketplace Exclusion

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Research article

First published 2014-3

Consumer Vulnerability and Marketplace Exclusion

Jeff Jianfeng Wang, Qian Tian

Journal of Macromarketing

Select article: Consumer Vulnerability to Perceived Product Similarity Problems: Scale Development and Identification

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Research article

First published 2005-12

Consumer Vulnerability to Perceived Product Similarity Problems: Scale Development and Identification

Gianfranco Walsh, Vincent-Wayne Mitchell

Journal of Macromarketing

Select article: The making of negative being: Religion,humiliation,and consumer vulnerability

Open access

Research article

First published 2025-3

The making of negative being: Religion,humiliation,and consumer vulnerability

Rohit Varman, Kanika Meshram

Marketing Theory

Select article: Beyond Income: Dynamic Consumer Financial Vulnerability

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Research article

First published 2023-9

Beyond Income: Dynamic Consumer Financial Vulnerability

Linda Court Salisbury, Gergana Y. Nenkov, Simon J. Blanchard [...]

Journal of Marketing

Select article: Vulnerable Consumers and Debt: Can Social Marketing Assist?

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Research article

First published 2011-8

Vulnerable Consumers and Debt: Can Social Marketing Assist?

Linda Brennan, Zuleyka Zevallos, Wayne Binney

Australasian Marketing Journal

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