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Review article

First published 2021-12

Demystifying consumer digital cocreated value: Social presence theory-informed framework and propositions

Linda D Hollebeek, Moira K Clark, Keith Macky

Recherche et Applications en Marketing (English Edition)

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Research article

First published 2014-5

Contextualizing Value Propositions: Examining how Consumers Experience Value Propositions in Their Practices

Heli Holttinen

Australasian Marketing Journal

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Research article

First published 2021-3

Studying Heterogeneity in the Subsistence Consumer Market: A Context-Sensitive Approach

Sergej von Janda, G. Shainesh, Christina Maria Hillebrand

Journal of International Marketing

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Research article

First published 2010-6

A History of French CCT: Pathways and Key Concepts

Nil Özçağlar-Toulouse, Bernard Cova

Recherche et Applications en Marketing (English Edition)

Open access

Research article

First published 2025-9

Examining the consumption-value exchange between edutainment and healthy sexual behaviour: Looking through the lens of consumer perceived value

Nii Nookwei Tackie, Bright Senanu, Thomas Anning-Dorson

Social Marketing Quarterly

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Research article

First published 2014-11

Materialism and Well–Being in the Uk and Chile: Basic Need Satisfaction and Basic Need Frustration as Underlying Psychological Processes

Wenceslao Unanue, Helga Dittmar, Vivian L. Vignoles [...]

European Journal of Personality

Open access

Research article

First published 2023-7

When and Why Consumers React Negatively to Brand Acquisitions: A Values Authenticity Account

Alessandro Biraglia, Christoph Fuchs, Elisa Maira [...]

Journal of Marketing

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Other

First published 2011-3

On marketing theory and service-dominant logic: Connecting some dots

Stephen L. Vargo

Marketing Theory

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Research article

First published 2020-3

Marx’s law of value: a critique of David Harvey

Michael Roberts

Human Geography

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Research article

First published 2015-3

Drivers of Local Relative to Global Brand Purchases: A Contingency Approach

Yuliya Strizhakova, Robin A. Coulter

Journal of International Marketing

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