Search results: Sage Journals

Restricted accessReview articleFirst published December, 2021

Demystifying consumer digital cocreated value: Social presence theory-informed framework and propositions

Linda D Hollebeek, Moira K Clark, Keith Macky

Recherche et Applications en Marketing (English Edition)

Restricted accessResearch articleFirst published May, 2014

Heli Holttinen

Australasian Marketing Journal

Restricted accessResearch articleFirst published March, 2021

Sergej von Janda, G. Shainesh, Christina Maria Hillebrand

Journal of International Marketing

Restricted accessResearch articleFirst published June, 2010

Nil Özçağlar-Toulouse, Bernard Cova

Recherche et Applications en Marketing (English Edition)

Open accessResearch articleFirst published September, 2025

Nii Nookwei Tackie, Bright Senanu, Thomas Anning-Dorson

Social Marketing Quarterly

Restricted accessResearch articleFirst published November, 2014

Wenceslao Unanue, Helga Dittmar, Vivian L. Vignoles [...]

European Journal of Personality

Open accessResearch articleFirst published July, 2023

Alessandro Biraglia, Christoph Fuchs, Elisa Maira [...]

Journal of Marketing

Restricted accessOtherFirst published March, 2011

Stephen L. Vargo

Marketing Theory

Restricted accessResearch articleFirst published March, 2015

Yuliya Strizhakova, Robin A. Coulter

Journal of International Marketing

Restricted accessResearch articleFirst published March, 2020

Michael Roberts

Human Geography