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Articles (173)

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1-10 of 173 results for consumer typology

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Select article: Country of Product Origin as a Determinant Influencing Typology of Czech Consumers in the Beverages Market

Open access

Research article

First published 2024-4

Country of Product Origin as a Determinant Influencing Typology of Czech Consumers in the Beverages Market

Šárka Velčovská, Lucie Waliszewská

Sage Open

Select article: Analysis of Online Consumer Purchasing Behavior Typology After the COVID-19 Pandemic

Open access

Research article

First published 2024-7

Analysis of Online Consumer Purchasing Behavior Typology After the COVID-19 Pandemic

Zongkang Yang, Xiao Li, Qiwei Wang

Sage Open

Select article: On the Study of Consumer Typologies

Retricted access

Research article

First published 1968-5

On the Study of Consumer Typologies

John G. Myers, Francesco M. Nicosia

Journal of Marketing Research

Select article: Exploring Shopper Psychographic Characteristics From a Human Ecosystem Perspective: A Proposed Typology of Millennial Luxury Consumers

Retricted access

Research article

First published 2025-4

Exploring Shopper Psychographic Characteristics From a Human Ecosystem Perspective: A Proposed Typology of Millennial Luxury Consumers

Kelcie Slaton, Jessica Hurst, Linda Niehm

Clothing and Textiles Research Journal

Select article: Consumer Switching Costs: A Typology,Antecedents,and Consequences

Retricted access

Research article

First published 2003-4

Consumer Switching Costs: A Typology,Antecedents,and Consequences

Thomas A. Burnham, Judy K. Frels, Vijay Mahajan

Journal of the Academy of Marketing Science

Select article: Consumer Brand Value Co-creation Typology

Retricted access

Research article

First published 2019-5

Consumer Brand Value Co-creation Typology

Francisco Guzmán, Audhesh K. Paswan, Eric Kennedy

Journal of Creating Value

Select article: A Consumer Typology Based on Celebrity Endorsement Factors

Retricted access

Research article

First published 2022

A Consumer Typology Based on Celebrity Endorsement Factors

Nilesh Arora, Sanjeev Prashar, T. Sai Vijay [...]

FIIB Business Review

Select article: A Typology of Consumers of Institutional Respite Care

Retricted access

Research article

First published 1999-02

A Typology of Consumers of Institutional Respite Care

Tish Smyer, Betty L. Chang

Clinical Nursing Research

Select article: A “Triple A” Typology of Responding to Negative Consumer-Generated Online Reviews

Retricted access

Research article

First published 2017-8

A “Triple A” Typology of Responding to Negative Consumer-Generated Online Reviews

Beverley A. Sparks, Graham L. Bradley

Journal of Hospitality & Tourism Research

Select article: A Typology of Consumer Responses to Cause-Related Marketing: From Skeptics to Socially Concerned

Retricted access

Research article

First published 1998-9

A Typology of Consumer Responses to Cause-Related Marketing: From Skeptics to Socially Concerned

Deborah J. Webb, Lois A. Mohr

Journal of Public Policy & Marketing

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