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Articles (27)

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1-10 of 27 results for consumer tribes

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Select article: Formalizing consumer tribes: Towards a theorization of consumer-constructed organizations

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Research article

First published 2018-12

Formalizing consumer tribes: Towards a theorization of consumer-constructed organizations

Elizabeth Mamali, Peter Nuttall, Avi Shankar

Marketing Theory

Select article: Cosmopolitanism,Materialism,Consumer Ethnocentrism and Consumer Behaviour: Evidence from Aboriginal Tripuri Tribe of India

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Research article

First published 2019-7

Cosmopolitanism,Materialism,Consumer Ethnocentrism and Consumer Behaviour: Evidence from Aboriginal Tripuri Tribe of India

Manish Das, Debarshi Mukherjee

IIM Kozhikode Society & Management Review

Select article: Maffesoli and consumer tribes

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Review article

First published 2012-9

Maffesoli and consumer tribes

Daragh O’Reilly

Marketing Theory

Select article: Nurturing an aesthetic tribe: Consuming and (re)producing ‘Quarantine Art’

Open access

Research article

First published 2023-6

Nurturing an aesthetic tribe: Consuming and (re)producing ‘Quarantine Art’

Iida Hietala

Marketing Theory

Select article: Supermarket tribes and the temple of Aldi: A comparison between the UK and Australia

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Research article

First published 2023-2

Supermarket tribes and the temple of Aldi: A comparison between the UK and Australia

Daniela Spanjaard, Lynne Freeman

Journal of Consumer Culture

Select article: Back to the roots! Methodological situationalism and the postmodern lesson for studying tribes,practices,and assemblages

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Research article

First published 2017-6

Back to the roots! Methodological situationalism and the postmodern lesson for studying tribes,practices,and assemblages

Niklas Woermann

Marketing Theory

Select article: Introduction to the special section: Tribal marketing after Covid

Open access

Research article

First published 2023-6

Introduction to the special section: Tribal marketing after Covid

Jack Coffin, Bernard Cova, Avi Shankar

Marketing Theory

Select article: “We truly love what we do”: The Tribal Consumer Inside Passionate Service Employees

Open access

Research article

First published 2024-11

“We truly love what we do”: The Tribal Consumer Inside Passionate Service Employees

Ramona Riehle, Verena E. Wieser, Andrea Hemetsberger

Journal of Service Research

Select article: Brands as relationship facilitators in consumer markets

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Other

First published 2009-03

Brands as relationship facilitators in consumer markets

Cleopatra Veloutsou

Marketing Theory

Select article: When totems beget clans: The brand symbol as the defining marker of brand communities

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Research article

First published 2016-7

When totems beget clans: The brand symbol as the defining marker of brand communities

Greg Stratton, Jeremy Northcote

Journal of Consumer Culture

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