Search results: Sage Journals

Restricted accessResearch articleFirst published December, 2018

Formalizing consumer tribes: Towards a theorization of consumer-constructed organizations

Elizabeth Mamali, Peter Nuttall, Avi Shankar

Marketing Theory

Restricted accessResearch articleFirst published July, 2019

Manish Das, Debarshi Mukherjee

IIM Kozhikode Society & Management Review

Restricted accessReview articleFirst published September, 2012

Daragh O’Reilly

Marketing Theory

Open accessResearch articleFirst published June, 2023

Iida Hietala

Marketing Theory

Restricted accessResearch articleFirst published February, 2023

Daniela Spanjaard, Lynne Freeman

Journal of Consumer Culture

Restricted accessResearch articleFirst published June, 2017

Niklas Woermann

Marketing Theory

Open accessResearch articleFirst published June, 2023

Jack Coffin, Bernard Cova, Avi Shankar

Marketing Theory

Open accessResearch articleFirst published November, 2024

Ramona Riehle, Verena E. Wieser, Andrea Hemetsberger

Journal of Service Research

Restricted accessOtherFirst published March, 2009

Cleopatra Veloutsou

Marketing Theory

Restricted accessResearch articleFirst published July, 2016

Greg Stratton, Jeremy Northcote

Journal of Consumer Culture