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Review article

First published 2021-12

Demystifying consumer digital cocreated value: Social presence theory-informed framework and propositions

Linda D Hollebeek, Moira K Clark, Keith Macky

Recherche et Applications en Marketing (English Edition)

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Research article

First published 2017-8

To Share and Protect: Using Regulatory Focus Theory to Examine the Privacy Paradox of Consumers’ Social Media Engagement and Online Privacy Protection Behaviors ☆

Jill Mosteller, Amit Poddar

Journal of Interactive Marketing

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Research article

First published 2018-6

Consumer studies as critical social theory

Samuel Sadian

Social Science Information

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Research article

First published 2015-6

Consumer Ethnocentrism,National Identity,and Consumer Cosmopolitanism as Drivers of Consumer Behavior: A Social Identity Theory Perspective

Katharina Petra Zeugner-Roth, Vesna Žabkar, Adamantios Diamantopoulos

Journal of International Marketing

Open access

Research article

First published 2020-1

Outsiders in the Experts’ World: A Grounded Theory Study of Consumers and the Social World of Health Care

Jennifer Chamberlain-Salaun, Kim Usher, Jane Mills

Sage Open

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Review article

First published 2007-10

Aggregation of Consumer Ratings of Online Products: Applying Social Choice Theory to Investigate the Cordorcet Efficiency of Mean Rule

Xianjun Sam Zheng

Proceedings of the Human Factors and Ergonomics Society Annual Meeting

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Research article

First published 1978-3

Contributions of Socialization Theory to Consumer Behavior Research

Scott Ward

American Behavioral Scientist

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Research article

First published 2021-5

“How Do I Carry All This Now?” Understanding Consumer Resistance to Sustainability Interventions

Claudia Gonzalez-Arcos, Alison M. Joubert, Daiane Scaraboto [...]

Journal of Marketing

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Research article

First published 2015-5

Leaving the Home Turf: How Brands Can Use Webcare on Consumer-generated Platforms to Increase Positive Consumer Engagement

Julia Schamari, Tobias Schaefers

Journal of Interactive Marketing

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Research article

First published 2005-09

Missing links: Product classification theory and the social characteristics of goods

Roger Mason

Marketing Theory

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