Contributions of Socialization Theory to Consumer Behavior Research

Adler R. Friedlander B. Lesser G. Meringoff L. Robertson T.S. Rossiter J. Ward S. (1977) “Research on the effects of television advertising on children: review and recommendations.” Prepared for National Science Foundation, RANN Program, NSF Grant APR75-10126

Atkin C. (1975) “Children's social learning from television: research evidence on observational modeling of product consumption.” Presented at conference of Association for Consumer Research, Cincinnati

Bandura A. (1971) “Modeling influences on children.” Testimony to the Federal Trade Commission

Bandura A. (1963) Social Learning and Personality Development. New York: Holt, Rinehart & Winston

Bijou S. Baer D. M. (1961) Child Development. New York: Appleton-Century-Crofts

Burgess E. W. Locke J. (1953) The Family. New York: American Book

Calder B. Robertson T. S. Rossiter J. (1975) “Children's consumer information processing.” Communications Research 3: 307–316

Case R. (1974) “Structure and stricture: some functional limitations on the course of cognitive growth.” Cognitive Psychology 6: 544–574

Chafee S. McLeod J. M. Wackman D. (1973) “Family communication patterns and adolescent political participation,” in Dennis J. (ed.) Socialization to Politics. New York: John Wiley

Clausen J. Williams J. (1963) “Sociological correlates of child behavior,” pp. 62–107 in Child Psychology, Part I. Chicago: National Society for the Study of Education

Cox D. [ed.] (1967) Risk Taking and Information Handling in Consumer Behavior. Cambridge, MA: Division of Research, Graduate School of Business Administration, Harvard University

Dollard J. Miller N. (1950) Personality and Psychotherapy: An Analysis of Learning, Thinking and Culture. New York: McGraw-Hill

Gesell A. (1937) Early Evidences of Individuality in the Human Infant. Scientific Monthly 45: 217–225

Goldberg M. Gorn G. (1974) “Children's reactions to television advertising: an experimental approach.” J. of Consumer Research 1: 69–75

Kagan J. Moss H. (1960) Birth to Maturity. New York: John Wiley

Kassarjian H. (1971) “Personality and consumer behavior: a review.” J. of Marketing Research 8: 409–420

Kohlberg L. (1966) “A cognitive developmental approach to socialization—morality and psychosexuality.” Presented at Midwestern Meeting of the Society for Research in Child Development, Bowling Green State University, Bowling Green, Ohio

Kohlberg L. (1963a) “The development of children's orientations toward a moral order: I. Sequence in the development of moral thought.” Vita Humana 6:11–33

Kohlberg L. (1963b) “Moral development and identification,” pp. 227–333 in Child Psychology, Part I. Chicago: National Society for the Study of Education

Krasner L. Ullman L. [eds.] (1965) Research in Behavior Modification. New York: Holt, Rinehart & Winston

Mead M. (1949) Male and Female. New York: Morrow

Mead M. (1939) From the South Seas. New York: Morrow

Miller D. Swanson G. (1958) The Changing American Parent. New York: John Wiley

Moschis G. (1976) “Acquisition of the consumer role by adolescents.” Ph.D. dissertation, University of Wisconsin, Madison. (unpublished)

Piaget J. (1954) The Construction of Reality in the Child. New York: Basic Books

Piaget J. (1952) The Origins of Intelligence in Children. New York: International Universities Press

Piaget J. (1928) The Child's Conception of the World. New York: Harcourt Brace & World

Pascual-Leone J. (1970) “A mathematical model for the transition rule in Piaget's developmental stages.” Acta Psychologica 63: 301–345

Robertson T. (1975) “Children and promotion: the need for multi-disciplinary perspectives.” Presented at conference of Association for Consumer Research, Cincinnati, Ohio

Robertson T. Rossiter J. (1974) “Children and commercial persuasion: theory analysis.” J. of Consumer Research 1: 13–20

Sears R. Maccoby E. Levin H. (1957) Patterns of Child-Rearing. Evanston, IL: Row, Peterson

Stephens L. Moore R. (1974) “Price accuracy as a consumer skill among younger and older adolescents.” Submitted to Theory and Methodology Division, Association for Education in Journalism, San Diego

Walters R. Parke R. (1964) “Social motivation, dependency, and susceptibility to social influence,” pp. 232–276 in Berkowitz L. (ed.) Advances in Experimental Social Psychology, Vol. I. New York: Academic Press

Ward S. (1974) “Consumer socialization.” J. of Consumer Research: 1–14

Ward S. (1972) “Effects of television advertising on children and adolescents,” pp. 432–451 in Rubinstein E. Comstock G. Murry J. (eds.) Television and Social Behavior, Vol. 4: Television in Day to Day Life: Patterns of Use. Washington, DC: Department of Health, Education and Welfare

Ward S. Wackman D. (1971) “Family and media influences on adolescent consumer learning.” Amer. Behavioral Scientist 14: 316–319

Ward S. Popper E. Wackman D. (1977) “Parents under pressure: influences on mothers' responses to children's purchase requests.” Cambridge, MA: Marketing Science Institute Working Paper No. 77–107

Ward S. Wackman D. Wartella E. (1977) How Children Learn to Buy: The Development of Consumer Information-Processing Skills. Beverly Hills, CA: Sage

Wartella E. Ettema J. (1974) “A cognitive developmental study of children's attention to television commercials.” Communication Research 1: 44–69

Whiting J. Child I. (1953) Child Training and Personality: A Cross Cultural Study. New Haven: Yale Univ. Press

Williams W. C. (1958) “The PALS tests: a technique for children to evaluate both parents.” J. of Consulting Psychology 22: 487–495

Zigler E. Child I. (1969) “Socialization,” in Lindzey G. Aronson E. (eds.) The Handbook of Social Psychology, Vol. 2: The Individual in a Social Context. Reading, MA: Addison-Wesley