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Articles (96)

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1-10 of 96 results for consumer skepticism

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Select article: Consumer Skepticism and Promotion Effectiveness

Retricted access

Research article

First published 2012-6

Consumer Skepticism and Promotion Effectiveness

Pauline de Pechpeyrou, Philippe Odou

Recherche et Applications en Marketing (English Edition)

Select article: The Stealth Influence of Covert Marketing and Much Ado about what May be Nothing

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Research article

First published 2008-4

The Stealth Influence of Covert Marketing and Much Ado about what May be Nothing

Herbert Jack Rotfeld

Journal of Public Policy & Marketing

Select article: To Trust or Not to Trust: Consumer Perceptions of Corporate Sociopolitical Activism

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Research article

First published 2024-9

To Trust or Not to Trust: Consumer Perceptions of Corporate Sociopolitical Activism

Yijing Wang, Linnea Bouroncle

Business and Professional Communication Quarterly

Select article: Commercializing Social Interaction: The Ethics of Stealth Marketing

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Research article

First published 2008-4

Commercializing Social Interaction: The Ethics of Stealth Marketing

Kelly D. Martin, N. Craig Smith

Journal of Public Policy & Marketing

Select article: A Bad Job of Doing Good: Does Corporate Transparency on a Country and Company Level Moderate Corporate Social Responsibility Effectiveness?

Open access

Research article

First published 2021-6

A Bad Job of Doing Good: Does Corporate Transparency on a Country and Company Level Moderate Corporate Social Responsibility Effectiveness?

Martin Heinberg, Yeyi Liu, Xuan Huang [...]

Journal of International Marketing

Select article: Enchantment and perpetual desire: Theorizing disenchanted enchantment and technology adoption

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Research article

First published 2021-3

Enchantment and perpetual desire: Theorizing disenchanted enchantment and technology adoption

Russell Belk, Henri Weijo, Robert V. Kozinets

Marketing Theory

Select article: A Typology of Consumer Responses to Cause-Related Marketing: From Skeptics to Socially Concerned

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Research article

First published 1998-9

A Typology of Consumer Responses to Cause-Related Marketing: From Skeptics to Socially Concerned

Deborah J. Webb, Lois A. Mohr

Journal of Public Policy & Marketing

Select article: Consumer Appraisal of Retail Price Advertisements

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Note

First published 1974-7

Consumer Appraisal of Retail Price Advertisements

Joseph N. Fry, Gordon H. McDougall

Journal of Marketing

Select article: Consumer-Generated Ads: Does Awareness of Advertising Co-Creation Help or Hurt Persuasion?

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Research article

First published 2013-5

Consumer-Generated Ads: Does Awareness of Advertising Co-Creation Help or Hurt Persuasion?

Debora V. Thompson, Prashant Malaviya

Journal of Marketing

Select article: Understanding Effectiveness Skepticism

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Research article

First published 2017-9

Understanding Effectiveness Skepticism

Jan Willem Bolderdijk, Linda Steg, Edwin Woerdman [...]

Journal of Public Policy & Marketing

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