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Retricted access

Research article

First published 1966-8

Sensitivity,Reliability and Consumer Taste Testing

Alin Gruber, Barbara Lindberg

Journal of Marketing Research

Retricted access

Research article

First published 1969-2

Sensitivity,Reliability,and Consumer Taste Testing: Some “Rights” and “Wrongs”

Burns W. Roper

Journal of Marketing Research

Open access

Research article

First published 2019

A consumer-based textile quality scoring model using multi-criteria decision making

Romain Benkirane, Sébastien Thomassey, Ludovic Koehl [...]

Journal of Engineered Fibers and Fabrics

Open access

Research article

First published 2018-03

Alternative Integrated Testing for Skin Sensitization: Assuring Consumer Safety

Aurelia Del Bufalo, Thierry Pauloin, Nathalie Alepee [...]

Applied In Vitro Toxicology

Retricted access

Research article

First published 2024-4

Ice cream with sucralose,stevioside,and erythritol as sugar substitutes: Sensory profile and customer preference

Men Long, Yanling Wei, Shoukui Tao [...]

Food Science and Technology International

Retricted access

Research article

First published 1984

An Empirical Study of Consumers’ Sensitivity to the Wording of Affirmative Disclosure Messages

G. Ray Funkhouser

Journal of Public Policy & Marketing

Retricted access

Research article

First published 1993-12

An Approach to Allergic Contact Sensitization Risk Assessment of New Chemicals and Product Ingredients

Frank G. Gerberick, Michael K. Robinson, Jane Stotts

Dermatitis®

Retricted access

Research article

First published 2004-10

French versus American Consumers’ Attachment of Value to a Product in a Common Consumption Context: A Cross-National Comparison

Jeffrey W. Overby, Sarah Fisher Gardial, Robert B. Woodruff

Journal of the Academy of Marketing Science

Retricted access

Research article

First published 2019-12

The Impact of Increasing Search Frictions on Online Shopping Behavior: Evidence from a Field Experiment

Donald Ngwe, Kris Johnson Ferreira, Thales Teixeira

Journal of Marketing Research

Retricted access

Research article

First published 2010-6

How Do Price Fairness Perceptions Differ across Culture?

Lisa E. Bolton, Hean Tat Keh, Joseph W. Alba

Journal of Marketing Research

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