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Articles (5)

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1-5 of 5 results for consumer self-concept (actual,ideal)

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Select article: Antecedents and Outcomes of Masstige Value: A Multidimensional Approach

Open access

Research article

First published 2025-1

Antecedents and Outcomes of Masstige Value: A Multidimensional Approach

Muhammad Abdul Rauf Shah, Aamir Zubair Shah

Sage Open

Select article: Avatars Mirroring the Actual Self versus Projecting the Ideal Self: The Effects of Self-Priming on Interactivity and Immersion in an Exergame,Wii Fit

Retricted access

Research article

First published 2009-12

Avatars Mirroring the Actual Self versus Projecting the Ideal Self: The Effects of Self-Priming on Interactivity and Immersion in an Exergame,Wii Fit

Seung-A Annie Jin

Cyberpsychology,Behavior,and Social Networking

Select article: Marketing of donor eggs by offering possibilities for imaginary actualization of recipients’ ideal self

Retricted access

Research article

First published 2023-11

Marketing of donor eggs by offering possibilities for imaginary actualization of recipients’ ideal self

Ya’arit Bokek-Cohen

Journal of Consumer Culture

Select article: Filtering the reality: Exploring the dark and bright sides of augmented reality–based filters on social media

Retricted access

Research article

First published 2025-2

Filtering the reality: Exploring the dark and bright sides of augmented reality–based filters on social media

Harish Kumar, Madhushree Nanda Agarwal

Australian Journal of Management

Select article: Understanding Sport Product Collaborations Through the Lens of Limited Editions

Retricted access

Research article

First published 2026

Understanding Sport Product Collaborations Through the Lens of Limited Editions

Yoon Heo, Antonio S. Williams, Kevin K. Byon

Sport Marketing Quarterly

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