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Retricted access

Research article

First published 2019-9

Rethinking consumer resistance through institutional entrepreneurship

Damien Chaney, Karim Ben Slimane

International Journal of Market Research

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Research article

First published 2007-12

Consumer Resistance: Proposal for an Integrative Framework

Dominique Roux

Recherche et Applications en Marketing (English Edition)

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Research article

First published 2017-3

The Discourse of the Consumer Resistance Movement

Carmen Valor, Estela M. Díaz, Amparo Merino

Journal of Macromarketing

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Research article

First published 2020-11

Consumers’ Resistance to Digital Innovations: A Systematic Review and Framework Development

Shalini Talwar, Manish Talwar, Puneet Kaur [...]

Australasian Marketing Journal

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Research article

First published 2021-5

“How Do I Carry All This Now?” Understanding Consumer Resistance to Sustainability Interventions

Claudia Gonzalez-Arcos, Alison M. Joubert, Daiane Scaraboto [...]

Journal of Marketing

Open access

Research article

First published 2020-10

Political Ideology in Consumer Resistance: Analyzing Far-Right Opposition to Multicultural Marketing

Sofia Ulver, Christofer Laurell

Journal of Public Policy & Marketing

Open access

Research article

First published 2023-6

The r/wallstreetbets ‘war machine’: Explicating dynamics of consumer resistance and capture

Hunter Jones, Joel Hietanen

Marketing Theory

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Research article

First published 2012-10

Development of functional milk desserts enriched with resistant starch based on consumers’ perception

Florencia Ares, Eloísa Arrarte, Tania De León [...]

Food Science and Technology International

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Research article

First published 2014-6

Consumers’ propensity to resist: A contribution to the study of the Disposition to oppose market influence attempts

Annie Stéphanie Banikema, Dominique Roux

Recherche et Applications en Marketing (English Edition)

Retricted access

Research article

First published 2012-9

Why Art Thou Resisting?: Consumer Resistance to the ‘Citizen Argument’ of Retailers

Chiraz Aouina Mejri, Dhruv Bhatli, Mouna Benhallam

International Journal of Market Research

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