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Research article

First published 2024-12

Local–Global Cobrand Positioning and Consumer Evaluations in Emerging Markets

Onur Osmanoglu, Ayşegül Özsomer, Gunes Biliciler

Journal of International Marketing

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Research article

First published 2025

Positive luxury: A consumer-centric approach to bridging luxury and sustainability

Wided Batat, Danae Manika, Fabio Duma [...]

Marketing Theory

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Research article

First published 2011-9

Consumer World-Mindedness and Attitudes toward Product Positioning in Advertising: An Examination of Global versus Foreign versus Local Positioning

Edwin J. Nijssen, Susan P. Douglas

Journal of International Marketing

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Research article

First published 2012-3

Responsiveness to Global and Local Consumer Culture Positioning: A Personality and Collective Identity Perspective

Stanford A. Westjohn, Nitish Singh, Peter Magnusson

Journal of International Marketing

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Research article

First published 2010-6

Global Consumer Culture Positioning: Testing Perceptions of Soft-Sell and Hard-Sell Advertising Appeals between U.S. and Japanese Consumers

Shintaro Okazaki, Barbara Mueller, Charles R. Taylor

Journal of International Marketing

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Research article

First published 2016-6

The Influence of Regulatory Focus on Global Consumption Orientation and Preference for Global versus Local Consumer Culture Positioning

Stanford A. Westjohn, Mark J. Arnold, Peter Magnusson [...]

Journal of International Marketing

Open access

Research article

First published 2025-1

Vibing the Young Consumer to Wellness: Exploring Lo-Fi Music Consumption Through the Positive Design Lens

Melanie Pius Dsouza, Ankitha Shetty, Sara Ellen D’Souza [...]

Sage Open

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Research article

First published 1987-2

Headline Size and Position Influence on Consumers' Perception

Joseph A. Bellizzi, Robert E. Hite

Perceptual and Motor Skills

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Research article

First published 2022-5

The Role of Humor in Management Response to Positive Consumer Reviews

Junyun Liao, Chunyu Li, Raffaele Filieri

Journal of Interactive Marketing

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Research article

First published 2020-11

The Effect of Message Consistency and Destination-Positioning Brand Strategy Type on Consumer-Based Destination Brand Equity

J. A. Castañeda-García, D. M. Frías-Jamilena, S. Del Barrio-García [...]

Journal of Travel Research

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