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1-4 of 4 results for consumer perceived authenticity of CSR

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Open access

Research article

First published 2022-10

Are all CSR Activities in Your SNS Authentic? The Antecedents and Outcomes of Consumer Perceived Authenticity of CSR

Chen Wang, Yeonggil Kim, Changhee Kim

Sage Open

Open access

Research article

First published 2025-2

Frances Seowon Jin, Luis Arango, Anne-Maree O’Rourke [...]

Australasian Marketing Journal

Retricted access

Research article

First published 2025

Haoran Chu, Shupei Yuan

International Journal of Business Communication

Retricted access

Research article

First published 2013-9

Marie-Cécile Cervellon

International Journal of Market Research