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1-7 of 7 results for consumer packaged goods (CPGs)

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First published 2009-1

Inter-Organisational Systems in a Consumer Packaged Goods Network: Case of Godrej Consumer Products Limited (Gcpl)

Anjali Kaushik

Vision: The Journal of Business Perspective

Retricted access

Research article

First published 2025

The Rise of Broadband and the Retail Landscape: Evidence from Consumer Packaged Goods

Uyen Tran

Journal of Marketing

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Research article

First published 2011-2

Measuring Contagion in the Diffusion of Consumer Packaged Goods

Rex Yuxing Du, Wagner A. Kamakura

Journal of Marketing Research

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Research article

First published 2016-12

Measuring the Lifetime Value of a Customer in the Consumer Packaged Goods Industry

Sarang Sunder, V. Kumar, Yi Zhao

Journal of Marketing Research

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Research article

First published 2016-5

Revolution Foods: Expansion into the CPG Market

Laura Tyson, Jennifer Walske

California Management Review

Open access

Research article

First published 2013-1

Economic Evaluation of RFID Technology in the Production Environment

Marcello Fera, Raffaele Iannone, Vincenzo Mancini [...]

International Journal of Engineering Business Management

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Research article

First published 2015-3

Modelling Consumer Evaluation of Brand Extensions: Empirical Evidence from India

Harleen Kaur, Ajay Pandit

Vision: The Journal of Business Perspective