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Research article

First published 2024-4

The Problematics of Being an Ethical Consumer in the Marketplace: Unpacking the Concept of Ethical Consumer Literacy

Eleni Papaoikonomou, Matías Ginieis, Amado Alarcón Alarcón

Journal of Public Policy & Marketing

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Research article

First published 2012-4

Consuming Direct-to-Consumer Genetic Tests: The Role of Genetic Literacy and Knowledge Calibration

Yvette E. Pearson, Yuping Liu-Thompkins

Journal of Public Policy & Marketing

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Research article

First published 2014-11

Consumer literacy

Samuel Mohun Himmelweit

International Journal of Market Research

Open access

Research article

First published 2025

The Impact of Climate Literacy and Financial Literacy on Consumer Willingness to Decarbonise

Eunbin O, Adrian R. Camilleri, Ben R. Newell

Australasian Marketing Journal

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Research article

First published 2000-08

The Politics of Consumer Education Materials Used in Adult Literacy Classrooms

Jennifer A. Sandlin

Adult Education Quarterly

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Research article

First published 2013-5

Public relations literacy: Developing critical consumers of public relations

Sherry Jean Holladay, William Timothy Coombs

Public Relations Inquiry

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Research article

First published 2022-1

Seeking Choice to Fulfill Health Literacy Needs: Health Literacy Opportunities for Consumers in Hospital Waiting Areas

Cassie E. McDonald, Catherine L. Granger, Catherine M. Said [...]

Qualitative Health Research

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Research article

First published 1998-2

Reading Financial Services: Texts,Consumers,and Financial Literacy

Andrew Leyshon, Nigel Thrift, Jonathan Pratt

Environment and Planning D: Society and Space

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Research article

First published 2017-4

Activating Consumers for Better Service Coproduction outcomes through Eustress: The Interplay of Firm-Assigned Workload,Service Literacy,and Organizational Support

Martin Mende, Maura L. Scott, Mary Jo Bitner [...]

Journal of Public Policy & Marketing

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Research article

First published 2005-08

Shopping [for] Power: How Adult Literacy Learners Negotiate the Marketplace

Julie L. Ozanne, Natalie Ross Adkins, Jennifer A. Sandlin

Adult Education Quarterly

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