Sage Journals: Discover world-class research

Retricted access

Research article

First published 2017-6

Does Corporate Social Responsibility Matter in Buying Behaviour?—A Study of Indian Consumers

Ruhee Singh, Sweta Srivastava Malla

Global Business Review

Retricted access

Research article

First published 2016-2

Holistic Consumer Evaluation of Retail Corporate Brands and Impact on Consumer Loyalty Intentions

Abhishek Dwivedi, Bill Merrilees

Australasian Marketing Journal

Open access

Research article

First published 2025-7

Effects of Facebook Fan Pages on Consumer Brand Loyalty and Purchase Intention

Yi-Fen Chen, Wan-Hsin Yen, Tzu-I Jou

Sage Open

Retricted access

Research article

First published 2018-4

Motives,Modes of Participation,and Loyalty Intentions of Facebook Tourism Brand Page Consumers

Michal Ben-Shaul, Arie Reichel

Journal of Travel Research

Retricted access

Research article

First published 2023-12

An Examination of Consumer's Brand Loyalty and Purchase Intention toward Collaborations in the Sport Brand Footwear Industry

Yoon Heo, Zack P. Pedersen, Antonio S. Williams [...]

Sport Marketing Quarterly

Retricted access

Research article

First published 2020-6

The Influence of Corporate Social Responsiblity on Actual Buying Behaviour: A Study of Indian Consumers

Asiya Chaudhary, Shabir Ahmad Hurrah, Shafat Maqbool

Metamorphosis: A Journal of Management Research

Retricted access

Research article

First published 2001-10

Investments in Consumer Relationships: A Cross-Country and Cross-Industry Exploration

Kristof De Wulf, Gaby Odekerken-Schröder, Dawn Iacobucci

Journal of Marketing

Retricted access

Research article

First published 2012-5

Importance of ‘brand loyalty,brand awareness and perceived quality parameters’ in building brand equity in the Indian pharmaceutical industry

Sanjeev Kumar Panchal, Bilal Mustafa Khan, S Ramesh

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

Retricted access

Research article

First published 2023

Consumer Adoption of AI-powered Virtual Assistants (AIVA): An Integrated Model Based on the SEM–ANN Approach

Palima Pandey, Alok Kumar Rai

FIIB Business Review

Search results