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Articles (174)

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1-10 of 174 results for consumer heuristics

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Select article: The Mode Heuristic in Service Consumers’ Interpretations of Online Rating Distributions

Open access

Research article

First published 2021-11

The Mode Heuristic in Service Consumers’ Interpretations of Online Rating Distributions

Sarah Köcher, Sören Köcher

Journal of Service Research

Select article: The Idiosyncratic Fit Heuristic: Effort Advantage as a Determinant of Consumer Response to Loyalty Programs

Retricted access

Research article

First published 2003-11

The Idiosyncratic Fit Heuristic: Effort Advantage as a Determinant of Consumer Response to Loyalty Programs

Ran Kivetz, Itamar Simonson

Journal of Marketing Research

Select article: Put a limit on it: The protective effects of scarcity heuristics when self-control is low

Open access

Research article

First published 2015-7

Put a limit on it: The protective effects of scarcity heuristics when self-control is low

Tracy TL Cheung, Floor M Kroese, Bob M Fennis [...]

Health Psychology Open

Select article: The Role of Purchase Quantity in Assortment Choice: The Quantity-Matching Heuristic

Retricted access

Research article

First published 2008-4

The Role of Purchase Quantity in Assortment Choice: The Quantity-Matching Heuristic

Alexander Chernev

Journal of Marketing Research

Select article: Consumer Inattention,Heuristic Thinking and the Role of Energy Labels

Retricted access

Research article

First published 2020-01

Consumer Inattention,Heuristic Thinking and the Role of Energy Labels

Mark A. Andor, Andreas Gerster, Stephan Sommer

The Energy Journal

Select article: Default and naive diversification heuristics in annuity choice

Retricted access

Research article

First published 2017-2

Default and naive diversification heuristics in annuity choice

Hazel Bateman, Christine Eckert, Fedor Iskhakov [...]

Australian Journal of Management

Select article: Categories Create Mind-Sets: The Effect of Exposure to Broad versus Narrow Categorizations on Subsequent,Unrelated Decisions

Retricted access

Research article

First published 2010-8

Categories Create Mind-Sets: The Effect of Exposure to Broad versus Narrow Categorizations on Subsequent,Unrelated Decisions

Gülden Ülkümen, Amitav Chakravarti, Vicki G. Morwitz

Journal of Marketing Research

Select article: Understanding Community Group Buying During the COVID-19 Pandemic: An Integrative S-O-R/Flow Theory Model

Open access

Research article

First published 2025-7

Understanding Community Group Buying During the COVID-19 Pandemic: An Integrative S-O-R/Flow Theory Model

Jerry Yuwen Shiu, Di Qu, Hongyi Lu

Sage Open

Select article: Heuristics for Base‐Stock Levels in Multi‐Echelon Distribution Networks

Retricted access

Research article

First published 2017-09

Heuristics for Base‐Stock Levels in Multi‐Echelon Distribution Networks

Ying Rong, Zümbül Atan, Lawrence V. Snyder

Production and Operations Management

Select article: On the Conditional Cueing of Credibility Heuristics

Retricted access

Research article

First published 2016-7

On the Conditional Cueing of Credibility Heuristics

Brandon Van Der Heide, Young-shin Lim

Communication Research

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