Search results: Sage Journals

Restricted accessResearch articleFirst published November, 2011

Effects of Gender and Expertise on Consumers’ Motivation to Read Online Hotel Reviews

Ellen Eun Kyoo Kim, Anna S. Mattila, Seyhmus Baloglu

Cornell Hospitality Quarterly

Open accessResearch articleFirst published March, 2022

Visual design and online shopping experiences: When expertise allows consumers to refocus on website attractiveness

Florence Jeannot, Eline Jongmans, Maud Dampérat

Recherche et Applications en Marketing (English Edition)

Restricted accessReview articleFirst published May, 2013

Electronic Service Quality and Value

Jose M. Barrutia, Ainhize Gilsanz

Journal of Service Research

Restricted accessResearch articleFirst published November, 2002

The Use of Narrative Appeals in Promoting Restaurant Experiences

Anna S. Mattila

Journal of Hospitality & Tourism Research

Restricted accessResearch articleFirst published May, 1974

The Effect of Salesman Similarity and Expertise on Consumer Purchasing Behavior

Arch G. Woodside, J. William Davenport

Journal of Marketing Research

Restricted accessReview articleFirst published January, 2010

Assertions of Expertise in Online Product Reviews

Jo Mackiewicz

Journal of Business and Technical Communication

Open accessResearch articleFirst published July, 2025

Interactions Among Attractiveness,Expertise,Trustworthiness,and Product Involvement in Consumption Behavior on Livestreams

Yenan Zhang, Gukseong Lee

Sage Open

Restricted accessResearch articleFirst published May, 2022

Expanding the Task-Dominant Value Cocreation Narrative: The Role of Consumer Expertise and Social and Mental Processes

Ainhize Eletxigerra, Jose M. Barrutia, Carmen Echebarria

Journal of Travel Research

Restricted accessResearch articleFirst published February, 2013

Why We Do What We Do: A Model of Activity Consumption

Lan Luo, Brian T. Ratchford, Botao Yang

Journal of Marketing Research

Restricted accessResearch articleFirst published January, 1990

An Assessment of Assumptions Underlying the Reasonable Consumer Element in Deceptive Advertising Policy

Russell N. Laczniak, Sanford Grossbart

Journal of Public Policy & Marketing

Restricted accessResearch articleFirst published November, 2011

Effects of Gender and Expertise on Consumers’ Motivation to Read Online Hotel Reviews

Ellen Eun Kyoo Kim, Anna S. Mattila, Seyhmus Baloglu

Cornell Hospitality Quarterly

Open accessResearch articleFirst published March, 2022

Visual design and online shopping experiences: When expertise allows consumers to refocus on website attractiveness

Florence Jeannot, Eline Jongmans, Maud Dampérat

Recherche et Applications en Marketing (English Edition)

Restricted accessReview articleFirst published May, 2013

Electronic Service Quality and Value

Jose M. Barrutia, Ainhize Gilsanz

Journal of Service Research

Restricted accessResearch articleFirst published November, 2002

The Use of Narrative Appeals in Promoting Restaurant Experiences

Anna S. Mattila

Journal of Hospitality & Tourism Research

Restricted accessResearch articleFirst published May, 1974

The Effect of Salesman Similarity and Expertise on Consumer Purchasing Behavior

Arch G. Woodside, J. William Davenport

Journal of Marketing Research

Restricted accessReview articleFirst published January, 2010

Assertions of Expertise in Online Product Reviews

Jo Mackiewicz

Journal of Business and Technical Communication

Open accessResearch articleFirst published July, 2025

Interactions Among Attractiveness,Expertise,Trustworthiness,and Product Involvement in Consumption Behavior on Livestreams

Yenan Zhang, Gukseong Lee

Sage Open

Restricted accessResearch articleFirst published May, 2022

Expanding the Task-Dominant Value Cocreation Narrative: The Role of Consumer Expertise and Social and Mental Processes

Ainhize Eletxigerra, Jose M. Barrutia, Carmen Echebarria

Journal of Travel Research

Restricted accessResearch articleFirst published February, 2013

Why We Do What We Do: A Model of Activity Consumption

Lan Luo, Brian T. Ratchford, Botao Yang

Journal of Marketing Research

Restricted accessResearch articleFirst published January, 1990

An Assessment of Assumptions Underlying the Reasonable Consumer Element in Deceptive Advertising Policy

Russell N. Laczniak, Sanford Grossbart

Journal of Public Policy & Marketing