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Articles (317)

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1-10 of 317 results for consumer expertise

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Select article: Effects of Gender and Expertise on Consumers’ Motivation to Read Online Hotel Reviews

Retricted access

Research article

First published 2011-11

Effects of Gender and Expertise on Consumers’ Motivation to Read Online Hotel Reviews

Ellen Eun Kyoo Kim, Anna S. Mattila, Seyhmus Baloglu

Cornell Hospitality Quarterly

Select article: Visual design and online shopping experiences: When expertise allows consumers to refocus on website attractiveness

Open access

Research article

First published 2022-3

Visual design and online shopping experiences: When expertise allows consumers to refocus on website attractiveness

Florence Jeannot, Eline Jongmans, Maud Dampérat

Recherche et Applications en Marketing (English Edition)

Select article: Electronic Service Quality and Value

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Review article

First published 2013-5

Electronic Service Quality and Value

Jose M. Barrutia, Ainhize Gilsanz

Journal of Service Research

Select article: The Use of Narrative Appeals in Promoting Restaurant Experiences

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Research article

First published 2002-11

The Use of Narrative Appeals in Promoting Restaurant Experiences

Anna S. Mattila

Journal of Hospitality & Tourism Research

Select article: The Effect of Salesman Similarity and Expertise on Consumer Purchasing Behavior

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Research article

First published 1974-5

The Effect of Salesman Similarity and Expertise on Consumer Purchasing Behavior

Arch G. Woodside, J. William Davenport

Journal of Marketing Research

Select article: Assertions of Expertise in Online Product Reviews

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Review article

First published 2010-1

Assertions of Expertise in Online Product Reviews

Jo Mackiewicz

Journal of Business and Technical Communication

Select article: Interactions Among Attractiveness,Expertise,Trustworthiness,and Product Involvement in Consumption Behavior on Livestreams

Open access

Research article

First published 2025-7

Interactions Among Attractiveness,Expertise,Trustworthiness,and Product Involvement in Consumption Behavior on Livestreams

Yenan Zhang, Gukseong Lee

Sage Open

Select article: Expanding the Task-Dominant Value Cocreation Narrative: The Role of Consumer Expertise and Social and Mental Processes

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Research article

First published 2022-5

Expanding the Task-Dominant Value Cocreation Narrative: The Role of Consumer Expertise and Social and Mental Processes

Ainhize Eletxigerra, Jose M. Barrutia, Carmen Echebarria

Journal of Travel Research

Select article: Why We Do What We Do: A Model of Activity Consumption

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Research article

First published 2013-2

Why We Do What We Do: A Model of Activity Consumption

Lan Luo, Brian T. Ratchford, Botao Yang

Journal of Marketing Research

Select article: An Assessment of Assumptions Underlying the Reasonable Consumer Element in Deceptive Advertising Policy

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Research article

First published 1990-1

An Assessment of Assumptions Underlying the Reasonable Consumer Element in Deceptive Advertising Policy

Russell N. Laczniak, Sanford Grossbart

Journal of Public Policy & Marketing

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