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Open access

Research article

First published 2021-1

Mapping methods of research on consumer engagement with brands on social media: A literature review

Petra Audy Martínek

Methodological Innovations

Retricted access

Research article

First published 2025

Check-All-That-Apply and Storyworld Possible Selves: What Consumer Research Methods can do for the Study of Narrative Engagement

María-Ángeles Martínez, David Orden, Encarnación Fernández-Fernández

Empirical Studies of the Arts

Retricted access

Research article

First published 2025-4

Bringing researchers to the consumer table: The process and outcomes of a consumer roundtable on telehealth

Bec Jenkinson, Jo Maxwell, Alison Bell [...]

Journal of Telemedicine and Telecare

Open access

Research article

First published 2023

LGBTQ Consumers’ Engagement and Attitudes Toward Online Brand Communities within the Cosmetics Industry

Cassius Coetzee, Marike Venter de Villiers, Tinashe Chuchu

Global Business Review

Open access

Research article

First published 2023-11

Positively Original: Effects of Mindfulness on Social Media Tweets and Sentiment

Amy Errmann, Shohil Kishore, Sanghyub John Lee

Australasian Marketing Journal

Retricted access

Research article

First published 2020-11

Consumer Responses to Conflict-Management Strategies on Non-Profit Social Media Fan Pages

Denitsa Dineva, Jan Breitsohl, Brian Garrod [...]

Journal of Interactive Marketing

Retricted access

Review article

First published 2026

Decoding Live-streaming Commerce and Customer Engagement: A Review and Research Directions

Ila Yadav, Preeti Tak, Ashish Gupta

FIIB Business Review

Retricted access

Review article

First published 2022-1

Personal electronic healthcare records: What influences consumers to engage with their clinical data online? A literature review

Kellie-Anne Crameri, Lynne Maher, Pieter Van Dam [...]

Health Information Management Journal

Retricted access

Research article

First published 2023-3

Amplifying marginalised consumers’ voices: A case for trauma-informed qualitative methodologies

Elizabeth Crosby, Kim McKeage, Terri L Rittenburg [...]

International Journal of Market Research

Retricted access

Research article

First published 2023-12

Netflix and cringe – affectively watching ‘uncomfortable’ TV

Anuja Pradhan, Carly Drake

Marketing Theory

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