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Retricted access

Research article

First published 2021-12

Construal Matching in Online Search: Applying Text Analysis to Illuminate the Consumer Decision Journey

Ashlee Humphreys, Mathew S. Isaac, Rebecca Jen-Hui Wang

Journal of Marketing Research

Open access

Research article

First published 2024-11

Analyzing the consumer journey for hiking of the John Muir Trail

Michael D. Basil

Journal of Consumer Culture

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Research article

First published 2020-11

Enduring Attitudes and Contextual Interest: When and Why Attitude Surveys Still Matter in the Online Consumer Decision Journey

Koen Pauwels, Bernadette Van Ewijk

Journal of Interactive Marketing

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Research article

First published 2022-8

Consumer Job Journeys

Lance A. Bettencourt, Colleen Harmeling, Yashoda Bhagwat-Rana [...]

Journal of Service Research

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Research article

First published 2021-5

Search Engine Consumer Journeys: Exploring and Segmenting Click-Through Behaviors

Ming Cheng, Chris K. Anderson

Cornell Hospitality Quarterly

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Research article

First published 2016-11

Integrating Marketing Communications: New Findings,New Lessons,and New Ideas

Rajeev Batra, Kevin Lane Keller

Journal of Marketing

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Research article

First published 2018-1

Improving Consumer Mindset Metrics and Shareholder Value through Social Media: The Different Roles of Owned and Earned Media

Anatoli Colicev, Ashwin Malshe, Koen Pauwels [...]

Journal of Marketing

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Research article

First published 2023-10

Consumer Privacy Choices and (Un)Targeted Advertising Along the Purchase Journey

W. Jason Choi, Kinshuk Jerath, Miklos Sarvary

Journal of Marketing Research

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Research article

First published 2012-7

Computer-assisted Webnography

Eric Horster, Carsten Gottschalk

Journal of Vacation Marketing

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Research article

First published 2019-6

Economic impacts of alternative greenspace configurations in fast growing cities: The case of Greater Beijing

Mingfei Ma, Ying Jin

Urban Studies

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