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Retricted access

Research article

First published 2018-9

Social Media Ties Strategy in International Branding: An Application of Resource-Based Theory

Hongzhi Gao, Mary Tate, Hongxia Zhang [...]

Journal of International Marketing

Open access

Research article

First published 2024-12

Local–Global Cobrand Positioning and Consumer Evaluations in Emerging Markets

Onur Osmanoglu, Ayşegül Özsomer, Gunes Biliciler

Journal of International Marketing

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Research article

First published 1999-1

Brand Positioning through Advertising in Asia,North America,and Europe: The Role of Global Consumer Culture

Dana L. Alden, Jan-Benedict E.M. Steenkamp, Rajeev Batra

Journal of Marketing

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Research article

First published 2012-3

Responsiveness to Global and Local Consumer Culture Positioning: A Personality and Collective Identity Perspective

Stanford A. Westjohn, Nitish Singh, Peter Magnusson

Journal of International Marketing

Free access

Research article

First published 2018-2

Young and Recognized in Service Interaction? Re-positioning Youth and Adulthood with Performance Tactics and Strategic Laughter

Eliisa Kylkilahti, Minna Autio

YOUNG

Open access

Research article

First published 2026-1

Study on the Factors Influencing Hanfu Consumption Intention Based on the Theory of Planned Behavior: Consensus and Divergence

Zihuan Wang, Xinzi Wang, Le Xing

Sage Open

Open access

Research article

First published 2023-10

A Cross-Cultural Study on the Role of Message Framing in the Promotion of Fair-Trade Buying Behavior

The Anh Phan, Pham Ngoc Quyen Nguyen, Ngoc Anh Pham [...]

Sage Open

Retricted access

Research article

First published 2023-8

Practices of thrift among high cultural capital consumers. When economic status gets in the way of ethics

Gaëlle Bargain-Darrigues

Journal of Consumer Culture

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Research article

First published 2013-12

Exploring the ‘Organic’ Attribute in the Perception of Iconic Foods

Manuela Vega-Zamora, Manuel Parras-Rosa, Francisco José Torres-Ruiz

Outlook on Agriculture

Retricted access

Research article

First published 2016-6

The Influence of Regulatory Focus on Global Consumption Orientation and Preference for Global versus Local Consumer Culture Positioning

Stanford A. Westjohn, Mark J. Arnold, Peter Magnusson [...]

Journal of International Marketing

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