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Open access

Research article

First published 2024-3

Consumer Confusion on Cognitive Dissonance: A Conceptual Framework

Saranya P., Joji Alex N.

NMIMS Management Review

Open access

Research article

First published 2024-9

Consumers confused ‘Where to dispose biodegradable plastics?’: A study of three waste streams

Namrata Mhaddolkar, Alexia Tischberger-Aldrian, Thomas Fruergaard Astrup [...]

Waste Management & Research: The Journal for a Sustainable Circular Economy

Retricted access

Research article

First published 2014-2

Applying the concept of consumer confusion to healthcare: Development and validation of a patient confusion model

Christoph Gebele, Dieter K Tscheulin, Jörg Lindenmeier [...]

Health Services Management Research

Retricted access

Research article

First published 2003-9

When Profit Equals Price: Consumer Confusion about Donation Amounts in Cause-Related Marketing

G. Douglas Olsen, John W. Pracejus, Norman R. Brown

Journal of Public Policy & Marketing

Retricted access

Other

First published 1993-3

Healthy Confusion for Consumers

Robert N. Mayer, Debra L. Scammon, Linda F. Golodner

Journal of Public Policy & Marketing

Open access

Research article

First published 2024-8

Consumers’ Intentions to Spread Negative Word of Mouth About Dynamic Pricing for Services: Role of Confusion and Unfairness Perceptions

Silke Bambauer-Sachse, Ashley Young

Journal of Service Research

Retricted access

Research article

First published 1978-4

Consumer Confusion & Trademark Infringement

George Miaoulis, Nancy D'Amato

Journal of Marketing

Retricted access

Research article

First published 1986

Consumer “Confusion” of Origin and Brand Similarity Perceptions

Barbara Loken, Ivan Ross, Ronald L. Hinkle

Journal of Public Policy & Marketing

Retricted access

Research article

First published 2001-1

Measuring Consumer Brand Confusion to Comply with Legal Guidelines

Ide Kearny, Vincent-Wayne Mitchell

International Journal of Market Research

Retricted access

Research article

First published 2015-5

Addressing Consumer Confusion Surrounding “Natural” Food Claims

Efthimios Parasidis, Neal Hooker, Christopher T. Simons

American Journal of Law & Medicine

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