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Articles (46)

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1-10 of 46 results for consumer click-through

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Select article: Search Engine Consumer Journeys: Exploring and Segmenting Click-Through Behaviors

Retricted access

Research article

First published 2021-5

Search Engine Consumer Journeys: Exploring and Segmenting Click-Through Behaviors

Ming Cheng, Chris K. Anderson

Cornell Hospitality Quarterly

Select article: Consumer Click Responses to Paid Ad Set Strategies of Search Platforms

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Research article

First published 2025-2

Consumer Click Responses to Paid Ad Set Strategies of Search Platforms

Ming Cheng, Zhen Zhu

Cornell Hospitality Quarterly

Select article: The impact of Airbnb cover photo shot-scale presentation on consumer decisions

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Research article

First published 2025

The impact of Airbnb cover photo shot-scale presentation on consumer decisions

Junqi Jia, Shiyao Jiang, Yuchen Wang

Journal of Vacation Marketing

Select article: Implicit Memory Measures for Web Advertising Effectiveness

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Other

First published 2007-3

Implicit Memory Measures for Web Advertising Effectiveness

Chan Yun Yoo

Journalism & Mass Communication Quarterly

Select article: Digital Consumer Engagement: National Cultural Differences and Cultural Tightness

Open access

Research article

First published 2021-12

Digital Consumer Engagement: National Cultural Differences and Cultural Tightness

Frauke Mattison Thompson, Keith D. Brouthers

Journal of International Marketing

Select article: Positive Emotions During Search Engine Use: How You Feel Impacts What You Search for and Click On

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Research article

First published 2025-1

Positive Emotions During Search Engine Use: How You Feel Impacts What You Search for and Click On

Sarah C. Whitley, Anindita Chakravarty, Pengyuan Wang

Journal of Marketing

Select article: A Global Investigation into the Cultural and Individual Antecedents of Banner Advertising Effectiveness

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Research article

First published 2010-6

A Global Investigation into the Cultural and Individual Antecedents of Banner Advertising Effectiveness

Jana Möller, Martin Eisend

Journal of International Marketing

Select article: Location,Location,Location: An Analysis of Profitability of Position in Online Advertising Markets

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Research article

First published 2011-12

Location,Location,Location: An Analysis of Profitability of Position in Online Advertising Markets

Ashish Agarwal, Kartik Hosanagar, Michael D. Smith

Journal of Marketing Research

Select article: Does Location Familiarity Increase Response to Mobile Ads?

Open access

Research article

First published 2025-5

Does Location Familiarity Increase Response to Mobile Ads?

Dominik Molitor, Peter Pal Zubcsek, Martin Spann [...]

Journal of Interactive Marketing

Select article: Within-Category Satiation and Cross-Category Spillover in Multiproduct Advertising

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Research article

First published 2025-3

Within-Category Satiation and Cross-Category Spillover in Multiproduct Advertising

Shijie Lu, Sha Yang, Yao (Alex) Yao

Journal of Marketing

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